ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, allowing app marketers to execute and control the app marketing cycle from one place for the first time. With two core products - Luna Control and Luna Create - app marketers can now easily build high-performing interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers and deep data and insights to drive profitable growth. The new Luna combines the capabilities of Luna Labs and Bidalgo, both acquired by ironSource in 2021, creating the world’s first purpose-built platform for cross-channel app marketing.
ironSource Launches App Marketing Software ironSource Luna, Creating a Single Platform for App Marketers to Create, Manage and Optimize Their Marketing Across All Channels to Drive Incremental Growth
Mar 17, 2022
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