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Steven Kiel
Steven Kiel
Articles (136)  | Author's Website |


March 22, 2012 | About:


About the author:

Rating: 4.1/5 (17 votes)


Budlab - 5 years ago    Report SPAM

At Kraft, it may be time for top management to step down. If they could not manage food and snacks within the same company, are they truly "able and trustworthy" managers?
Eh? - 5 years ago    Report SPAM
While I appreciate the mocking of truly ridiculous names (and I know, a bit late to the party here, but I get around to reading things), perhaps some research in the origins of 'xylem' would have served you well. Xylem is actually a biological term for one of the two transport tissues in higher level vascular plants, which, coincidentally, transports water. In my mind, a rather fitting name for a company that deals with water.

Hardrive118 - 5 years ago    Report SPAM
How about, if you absolutely gotta split the company, use the name "Kraft International". The Kraft name has a lot of brand loyalty in my opinion. I voted my shares against the name Mondelez. To me it invokes the idea "big lesbian".

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