Pokemoto, Hawaiian Poke Bowls Casts Wider Net in Philadelphia

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Jun 19, 2022

New Philadelphia Area Franchise Agreement Signed, Bringing Total Agreements Inked to 39

League City, Texas, June 09, 2022 (GLOBE NEWSWIRE) -- Pokemoto, Muscle Maker, Inc.’s ( GRIL) growing Hawaiian Poke Bowl restaurant concept, today announced the signing of a new Pokemoto franchise agreement for the Philadelphia market, bringing the market count up to two locations when opened. The first location to open is company owned and is expected to open in Northeast Philadelphia in the coming weeks.

Pokemoto has now signed 39 new franchise agreements and continues to focus its expansion strategy on franchising while also opening company owned locations in key markets. The Hawaiian poke bowl chain currently has eight locations in the development and construction stages along with multiple LOIs submitted for lease negotiations.

The Pokemoto franchise model allows for an initial franchise fee of $25,000, per unit, when the agreement is signed while also providing 6% of net sales as an ongoing monthly royalty rate once each location is opened. The company does allow, in certain instances, for discounted fees for multi-unit or special agreements including the newly announced veterans program.

Michael Roper, CEO of Pokemoto commented “We’ve added another franchisee to our blossoming Ohana (family), this time to the market of brotherly love! Just last week we announced that we’re diving into the Texas market, and now we’ve added another agreement in Philadelphia. Our company owned Pokemoto location in Northeast Philadelphia should open in the coming weeks and this new Philadelphia franchise agreement will help us cast a wider net in terms of visibility and growth opportunities via franchising efforts. There is no better sales vehicle than bringing prospective franchisees into our Pokemoto eateries to try our delicious custom poke bowl creations. This is exactly why we’re seeding key markets with company owned stores. Our franchising efforts have been in full effect and we’re starting to bear the fruit of our labor. The company has been pulling multiple levers in the arenas of digital targeted marketing efforts, tradeshows, virtual discovery days and more to create the right formula to bring new deals to fruition. Once these locations open Pokemoto will have locations operating across 11 states, including Connecticut, Rhode Island, New York, New Jersey, Massachusetts, Virginia, Pennsylvania, Maryland, Mississippi, Florida and Texas.”

About Muscle Maker, Inc.

Muscle Maker, Inc. is the parent company of “healthier for you” brands delivering high-quality healthy food options to consumers through traditional and non-traditional locations such as military bases, universities, ghost kitchens, delivery and direct to consumer ready-made meal prep options. Brands include Muscle Maker Grill restaurants, Pokemoto Hawaiian Poke and SuperFit Foods meal prep. Our menus highlight healthier versions of traditional and non-traditional dishes and feature grass fed steak, lean turkey, chicken breast, Ahi tuna, salmon, shrimp, tofu and plant-based options. For more information on Muscle Maker, Inc., visit www.musclemakergrill.com, for more information on Pokemoto visit www.pokemoto.com.

About Pokemoto
Pokemoto (www.pokemoto.com) a Hawaiian Poke bowl concept known for its modern culinary twist on a traditional Hawaiian classic has open locations in Connecticut, Massachusetts, Florida, Maryland and Virginia with future locations coming soon in Rhode Island, New York, Massachusetts, Connecticut, Florida, New Jersey, Pennsylvania, Mississippi and Texas. Pokemoto offers contemporary flavors with fresh delectable ingredients that appeals to foodies, health enthusiasts, and sushi-lovers everywhere. Guests can choose from a list of signature bowls or be bold and build their own unique combination of a base, protein and various toppings and nine different sauces. Vegetarian options are available, and the bowl combinations are virtually limitless. The colorful dishes and modern chic dining rooms provide an uplifting dining experience for guests of all ages. Customers can dine in-store or order online via third party delivery apps for contactless delivery.

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