National CineMedia Expands Data Intelligence Platform, NCMx, with New Product Capabilities in Collaboration with Neustar and ElementalTV

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Jul 07, 2022

National CineMedia (NCM), America’s largest movie network uniting brands with young, diverse movie audiences, today announced the expansion of its NCMxTM data intelligence platform capabilities with Neustar, a TransUnion company, an end-to-end identity resolution and marketing analytics provider, and ElementalTV, a technology company that is powering the next generation of CTV ad innovation. NCM is leading the cinema advertising industry as it transforms into a data-first media company that reaches audiences at scale with the most engaging content.