Selina and Redefine Meat Launch One of the World's Largest Plant-Based Hospitality Collaborations Featuring Breakthrough New-Meat™

Jul 12, 2022

Selina, the fast-growing lifestyle and experiential hospitality brand targeting millennial and Gen Z travelers, today announces a global partnership with Redefine+Meat%26trade%3B, the global pioneer of New-Meat™. The collaboration represents one of the largest and most ambitious hospitality plant-based initiatives with Redefine Meat, kicking off Selina's ultimate goal of shifting menus to greater plant-based options, with 100% of Selina’s menus available plant-based. For Redefine Meat, the collaboration marks another milestone in its rapidly-growing portfolio of customers, opening up New-Meat to a much broader global audience as part of its pursuit of becoming the world’s largest meat company.

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