Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

Nov 30, 2022

Zeta+Global (NYSE: ZETA), a cloud-based marketing technology company that empowers marketers to acquire, grow, and retain customers more efficiently, today announced record-setting results for its Zeta Marketing Platform (ZMP). Leading up to the kick-off of this holiday season, the uncertainty around today’s inflationary economy and signals of a pullback in consumer spending had concerned marketers, who are currently challenged with achieving more with less resources. In fact, according to a Zeta+survey+from+October+2022, nearly 60% of consumers indicated that Black Friday and Cyber Monday were not going to be a major influence on their purchasing behavior this year.

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