Mastercard announces Web3 spotlight program to develop & launch emerging musical artists in the digital economy

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Jan 06, 2023

Today, Mastercard extended its growing music footprint with the launch of the Web3-based Mastercard+Artist+Accelerator program. Web3’s capabilities have the potential to open a new dimension for music content creation, collaboration and ownership; however, this nascent space has yet to fully deliver—particularly for emerging artists. The Mastercard Artist Accelerator will connect select artists from around the world with notable mentors and a dynamic fanbase as they learn and create in Web3. The program culminates later in 2023 with a livestreamed artist showcase.