WPP and Braze Partner to Deliver Innovative Customer Experiences at Scale

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Mar 29, 2023

WPP (NYSE: WPP) today announced a new partnership with Braze, the comprehensive customer engagement platform that powers interactions between consumers and brands. The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement. Working together, WPP and Braze will help joint clients drive customer activation, retention and loyalty strategies.