MAGNA Study Explores Listening Rituals and How Audio Advertisers Can Improve Engagement and Purchase Intent by Complementing Daily Routines

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Apr 17, 2023

Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%).