lululemon Announces New FURTHER Initiative, a First-of-its-Kind Ultramarathon for Women

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May 23, 2023

At a gathering at its headquarters in Vancouver, lululemon (NASDAQ:LULU) today announced a new initiative – FURTHER – that celebrates human possibility and demonstrates how far women can go when they’re supported with resources and product innovations typically reserved for men. The initiative will culminate in a multi-day ultramarathon that begins on International Women’s Day, March 8, 2024.