BuzzFeed Launches "Goodful" Storefront Powered by Verishop; Taps Exclusive Creator Network to Drive E-Commerce and Lifestyle Content

Author's Avatar
May 24, 2023

BuzzFeed, Inc. (Nasdaq: BZFD), a premier digital media company for the most diverse, most online, and most socially engaged generations the world has ever seen, today announced the launch of a new online storefront for BuzzFeed’s wellness brand Goodful. The commerce initiative unveiled a premium online shopping experience with curated products by BuzzFeed & Goodful tastemakers, on a new white label site powered by Verishop. With Verishop’s assortment of independent brands from female founders and under-represented communities, to clean and sustainable goods, this curated selection is a perfect fit for the Goodful store.