Apple Retains Crown as World's Most Valuable Brand in Kantar BrandZ Ranking

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Jun 14, 2023

Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar+BrandZ+Most+Valuable+Global+Brands+Report+2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level.