Walmart Salutes Service Members and Their Families in First Ever “Heroes & Headliners” Celebrity Concert

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Oct 23, 2023

On Nov. 11, Veterans Day, Walmart is celebrating the military community with a star-studded concert for veterans and their families. The first Heroes & Headliners concert features musical acts Chris Stapleton, H.E.R. and Imagine Dragons with Rob Gronkowski and Camille Kostek serving as emcees. Customers will be able to stream the sold-out concert live on, Facebook, X (Twitter) and YouTube.

Held at Tampa’s MIDFLORIDA Credit Union Amphitheater, Heroes & Headliners will also highlight donations of up to $4 million for veteran organizations from Walmart, its customers, and the Walmart Foundation.

“Walmart has a rich history of supporting the military, dating back to our first veteran associate, Sam Walton,” said John Furner, President and CEO, Walmart U.S. “Like him, our American military community and their families have ensured the fabric of our freedom, and we’re forever grateful for their sacrifice and service.”

The company supports its military community through four pillars: employment, education, entrepreneurship and well-being. Since 2021, Walmart has engaged more than 2 million veterans and military spouses, hiring more than half a million military community members. And during the past decade, Walmart and the Walmart Foundation have invested more than $44 million, helping those in the military community and their loved ones.

This year, Walmart, along with its customers, are expanding its appreciation of veterans coast-to-coast by donating up to $4 million cumulatively across multiple veteran-supporting organizations. Giving initiatives include:

  • Spark Good Veterans Round Up: From Oct. 23 - Nov. 30, Walmart will match donations 2:1 when customers Round Up to donate to any participating veteran service charitable organization, including Operation Homefront, up to $2M, at checkout on or in the app, for up to $3M in total giving. Find a local veterans’ organization here.
  • Wreaths Across America: Building on the company’s longtime support of Wreaths Across America, Walmart has awarded a $750,000 grant to support the organization’s mission to honor those who have served over the next five years.
  • Institute for Veterans and Military Families (IVMF): As part of its continued relationship with the organization Walmart is donating $750,000 to support veteran and military spouse entrepreneurship.
  • Local Tampa Bay Veteran Service Organizations: On the local level Walmart has dedicated $250,000 to Florida area Veteran organizations including:

For more information about Walmart’s commitment to veterans, service members and military families, please visit:

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit approximately 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at, on X (formerly known as Twitter) at, and on LinkedIn at


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