WILDBRAIN APPOINTS NICK GAWNE AS CHIEF FINANCIAL OFFICER AND REALIGNS EXECUTIVE TEAM TO DRIVE STRATEGIC FOCUS ON CONTENT CREATION, AUDIENCE ENGAGEMENT AND GLOBAL LICENSING

Former eOne executive brings over 20 years' experience in finance, operations, and business development in the global media space with a focus on kids' and family IP

Senior management team and business realigned to drive growth of key WildBrain and partner franchises

TORONTO, Nov. 7, 2023 /PRNewswire/ - WildBrain Ltd. ("WildBrain" or the "Company") (TSX: WILD), a global leader in kids' and family entertainment, announces senior leadership changes and a streamlined business structure under a focused strategy designed to optimize its existing 360° IP management expertise and drive the growth of key WildBrain and partner franchises across its core capabilities of Content Creation, Audience Engagement and Global Licensing.

As part of these changes, Nick Gawne has joined WildBrain as Chief Financial Officer, effective November 8, bringing over 20 years' experience in finance, operations and business development in the media space with a focus on kids' and family IP, including almost 15 years with eOne. A Chartered Professional Accountant, Gawne was most recently Executive Vice President and General Manager at eOne for three years following the acquisition of eOne by Hasbro. In that role he oversaw international teams in finance, HR and communications as well as three operating units across location-based entertainment, app publishing and animation.

Prior to the Hasbro acquisition, Gawne was Chief Operating Officer, Family and Brands, at eOne, working on production, content distribution and licensing for such franchises as Peppa Pig and PJ Masks. He was also responsible for revenue streams for digital (including AVOD, YouTube, social and paid media), online and gaming (app publishing), location-based entertainment and music. Preceding this, he held numerous senior finance and business development roles in eOne's UK business, including UK film distribution and international home video distribution. Earlier in his career, Gawne held roles with KPMG and NM Rothschild & Sons' TMT (telecoms, media and technology) M&A team in London.

Based in Toronto, Gawne reports to WildBrain President and CEO, Josh Scherba. He succeeds Aaron Ames, who will continue in an advisory capacity to ensure a seamless transition.

Additionally, WildBrain has realigned its senior management team and business under its core capabilities of Content Creation, Audience Engagement and Global Licensing, as detailed below, to focus on fully unlocking the significant growth potential for key proprietary brands, including Peanuts, Teletubbies and Strawberry Shortcake, as well as key partner brands.

"In the evolving landscape of kids' and family entertainment, WildBrain is in a position of leadership as the only independent company with a comprehensive, 360-degree suite of in-house expertise across Content Creation, Audience Engagement and Global Licensing­­," said Scherba. "As we continue our strategic shift to focus our business on key franchises that can generate the greatest returns from these integrated capabilities, Nick's deep experience in finance and operations for kids' IP is an ideal fit for WildBrain. With our strong leadership team, I'm confident this new, simplified structure will supercharge our plans to focus on the growth of key owned IP, such as Peanuts, Teletubbies and Strawberry Shortcake, alongside key partnership brands."

Gawne stated: "I'm delighted to be joining the WildBrain team, as I've long admired the company's capabilities and IP portfolio. I look forward to working with Josh as well as the senior management and finance teams across the global organization to help accelerate the growth of our brands and business and to drive value for shareholders."

Scherba continued: "I'd like to also thank Aaron for his leadership, dedication and years of service to WildBrain. Aaron has been a great business partner and a passionate champion of our Company. His contributions have been invaluable in shaping our strategic path forward and repositioning WildBrain for continued growth. We look forward to continuing to benefit from his expertise and knowledge as an advisor as we move through Fiscal 2024."

Ames commented: "I've greatly enjoyed working with the people across WildBrain's global organization to help build the Company into the global leader it is today. I have every confidence in the future of WildBrain, and I look forward to continuing in an advisory capacity to ensure a smooth transition and the continued success of the Company."

• Content Creation
  
  Content Creation integrates all of WildBrain's development and production capabilities, including its Vancouver animation studio, its London-based digital studio (formerly the WildBrain Spark digital studio) and its Toronto animation pre-production business, House of Cool, bringing creative excellence across all formats for WildBrain's proprietary content as well as partner projects.
  
  Stephanie Betts has been appointed Executive Vice President, Content Creation, reporting to Scherba, and will oversee creative teams behind WildBrain's content in an expanded role that builds on her longstanding leadership of the Company's development and production business. WildBrain's digital studio in London will now report to Betts while working closely with the Company's creative teams to maximize opportunities for its owned and partner IP.
• Audience Engagement
  
  Audience Engagement integrates WildBrain's extensive capabilities in delivering entertainment content to audiences around the world, including its global distribution business, its world-leading YouTube network, its digital marketing expertise and its digital advertising business.
  
  Kate Smith has been appointed Executive Vice President, Audience Engagement, and will oversee all aspects of WildBrain's content distribution, its YouTube network operations and its digital marketing, reporting to Scherba. Based in London, Smith brings a valuable understanding of how the intersection between content distribution and digital marketing can supercharge brand awareness and engagement, having previously served for eight years as a key member of the management team behind the Company's world-leading YouTube business, spearheading its activities across marketing, research and insights.
  
  The Company's Canadian TV business continues to function as a separate business unit reporting to Scherba.
• Global Licensing
  
  Global Licensing includes the activities of WildBrain's leading licensing agency, WildBrain CPLG; the Company's franchise management activities for key owned brands, including Teletubbies and Strawberry Shortcake; the management of key third-party IP partnerships; and its interest in the Peanuts brand, operated by the Peanuts Worldwide subsidiary.
  
  Maarten Weck has been appointed EVP, Global Partnerships and Licensing, and will spearhead oversight of key global IP partnerships with third-party partners across the entire WildBrain ecosystem, and he will also continue to oversee all activities of WildBrain CPLG.
  
  Tim Erickson will continue to oversee the Peanuts Worldwide business as EVP, Brand at Peanuts Worldwide.
  
  Both Weck and Erickson continue to report to Scherba.

As part of the realignment to fully harness our 360° capabilities, the Company has integrated the business and creative activities of its London-based digital studio under Content Creation, to become part of WildBrain Studios, and has also integrated the business and operations of its YouTube network under Audience Engagement, as part of its overall distribution and digital marketing business. These capabilities will now function under the overall WildBrain brand without the "Spark" sub-brand.

Additionally, Deirdre Brennan, Chief Operating Officer, has departed WildBrain to pursue other opportunities. WildBrain would like to thank Brennan for her years of devoted and passionate service to the Company and for the leadership expertise she has provided, especially in our television, distribution and YouTube businesses.

Scherba stated: "On behalf of the management team and employees, I would like to thank Deirdre for her many positive contributions during her time at WildBrain. Deirdre is a leading light in our industry, and I wish her all the best in the next chapter of her career."

For more information, please contact:

Media: Shaun Smith – Sr. Director, Global Communications & Public Relations, WildBrain
[email protected]
+1 416-977-7230

Investors: Kathleen Persaud – VP Investor Relations, WildBrain
[email protected]
+1 212-405-6089

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world's most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain's mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada's most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

This press release contains "forward-looking statements" under applicable securities laws with respect to the Company including, without limitation, statements regarding executive appointments at WildBrain and expected benefits therefrom, the business strategies and operational activities of WildBrain, the growth and future financial and operating performance of WildBrain, the market position of WildBrain and value of its shares, and plans related to the Company's core capabilities and key brands and franchises. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include the availability of and cost of financing, general economic and market conditions and the impact of such conditions on the industries in which WildBrain operates, competition and the potential impact of industry mergers and acquisitions, market factors, WildBrain's ability to identify and execute anticipated production, distribution, licensing and other contracts, contractual counterparty risk, the ability of WildBrain to realize the expected value of its assets, supply chain and other related disruptions, and risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's most recent Annual Information Form and annual Management Discussion and Analysis. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

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