PR Newswire
NEW YORK, Nov. 20, 2023
The #1 selling liqueur spreads joy to the world with global holiday campaign featuring Emmy-Winning Actress Hannah Waddingham and pop-up experiences at holiday markets across the country
NEW YORK, Nov. 20, 2023 /PRNewswire/ -- Between parties to host, chestnuts to roast and caroling out in the snow, the holidays are one of the most festive times to celebrate and indulge with loved ones. The simplest and most delicious way to celebrate the holidays is with Baileys Original Irish Cream Liqueur, a delicious blend of Irish whiskey and spirits with Irish dairy cream and a touch of rich chocolate and vanilla flavors, perfect for making a delightfully indulgent mug of Baileys Hot Chocolate and feel the holiday magic this season.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9227651-baileys-original-irish-cream-liqueur-hannah-waddingham-holidays/
In feeling the festive spirit, Baileys is sharing the sips of the season by popping up at holiday markets across the country to treat adults 21+ to their choice of a Hot Chocolate or Hot Coffee made with Baileys Original Irish Cream Liqueur! Find the Baileys Treat Bar at one of the following locations this season to enjoy a special complimentary holiday delight:
- CHICAGO, IL (NOVEMBER 24): Take a break during the Black Friday frenzy and meet Baileys in Pioneer Court from 10 a.m. to 7 p.m. where you can enjoy a special moment to indulge.
- LOS ANGELES, CA (DECEMBER 2-3): Make a detour in your holiday shopping at The Grove to find Baileys serving up adult treats from 12 p.m. to 10 p.m. on 1st Street near the start of the trolley pick-up area.
- NEW YORK CITY, NY (DECEMBER 9-10): Stroll through the Bryant Park Winter Village from 11 a.m. to 10 p.m. and warm up with Baileys at the northwest corner of the ice rink.
"The holidays are a special time and Baileys has always been at the center of festive celebrations amongst loved ones," says Milly Shome, Director of Baileys & Liqueurs at DIAGEO. "We hope to spread a little holiday magic this year by making your celebrations even more delicious with Baileys Original Irish Cream, the must-have indulgence of the season".
Earlier this month, Baileys kicked off the season with Emmy-Winning Actress Hannah Waddingham who starred in its new holiday campaign launching in the U.S. and United Kingdom. Tantalizing adult audiences with treating cheer, the campaign depicts a symphony of indulgence as Hannah "orchestrates" a fun festive celebration alongside UK singing group, The Gold Vocal Collective, building up to a crescendo of indulgence with a festive Baileys Hot Chocolate.
Speaking on the campaign, Hannah Waddingham commented: "The holidays are my favorite part of year; a time to get together with my friends and family and indulge in our own traditions. From nights out with friends to the much-needed catch ups with family around the kitchen table, with spontaneous cocktails to cozy evenings by the fire, it's a time to break away from the routine and enjoy all the festive fun….Who better to partner with for the holidays than the most festive adult treat – Baileys!"
BAILEYS HOT CHOCOLATE | ||
There are many ways to warm up in the winter, but Baileys Hot Chocolate with all the toppings is the best | ||
Ingredients | ||
• | 2 oz. Baileys Original Irish Cream | |
• | 1 cup Prepared Hot Chocolate | |
• | Whipped Cream, Chocolate Shavings and Snowflake Cookie for garnish | |
Preparation | ||
1. | Prepare hot chocolate to your liking and pour into mug | |
2. | Top with Baileys | |
3. | Garnish with whipped cream, chocolate shavings and a snowflake cookie | |
4. | Enjoy! | |
Garnish: Whipped Cream, Chocolate Shavings and Snowflake Cookie | ||
Glassware: Mug | ||
Baileys Original Irish Cream Liqueur is available nationwide for those 21+ wherever spirits-based beverages are sold, with a suggested retail price of $25.99 for a 750ml bottle. Enjoy Baileys Original Irish Cream neat, over ice, in coffee, hot chocolate, or even over ice cream. For more information, please visit www.BAILEYS.com.
About BAILEYS Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream, Almande, Baileys Deliciously Light and Baileys Minis. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE Baileys Irish Cream Liqueur
