Shares of athletic apparel company Under Armour, Inc. (UA) increased in the third quarter. Under Armour continues to have brand momentum. Sales are growing faster than 30% in nearly all categories, and sales of higher priced merchandise and postponed inventory liquidations have boosted gross margins. Operating expenses rose as the company invested for future growth in women’s apparel, footwear, international, and direct-to- consumer selling. The company has diversified from a single product/category into a global sports brand. (Michael Baron)
From Ron Baron (Trades, Portfolio)’s Baron Growth Fund Q3 2014 Report.
