Chipotle Mexican Grill Inc. (CMG, Financial) has been doing the restaurant business for about 20 years. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere.
What to expect
The management of CMG expects to open another 190-205 new restaurants in the year 2015. It may be expected that, by the end of 2018, shares of CMG may jump by 45%. The company is expected to grow at a CAGR of 24.14% in the coming five years. It boasts of a strong economic moat and has a lot to offer in the near future. It is constantly innovating breakfast menus and a lot more growth is in store in this genre.
It announced the second installment of its âCultivating Thoughtâ author series with 10 new and original essays written by influential writers, authors and thought leaders to be featured on its cups and bags. The series began in May 2014, in partnership with New York Times best-selling author Jonathan Safran Foer (Extremely Loud and Incredibly Close, Eating Animals, Everything is Illuminated), who curated the series from the beginning. The stories published on Chipotleâs cups and bags are meant to entertain while exposing readers to some of todayâs most creative, influential and thought-provoking writers. Each cup and bag will also include unique illustrations commissioned from a range of artists.
âWhile typical fast food companies use their packaging to promote new menu items or sell the space to advertisers, we have always tried to use our packaging to engage with our customers wit and intellect,â said Mark Crumpacker, chief marketing and development officer at Chipotle. âGiven the response we had to the first round of the âCultivating Thoughtâ series, we are continuing the series with more authors we think our customers will enjoy.â
May have a good 2015
It is a good player indeed and has a flourishing restaurant business. It is concentrating on advertising campaigns and innovation. It is constantly working to cater a diversified menu to its customers. It has also included a Vegan menu, being served already in 1,000 restaurants. It is making an expansion effort in U.K. and Europe. It is getting very good ratings from the analysts and is expected to grow further in 2015.
To end
Chipotle is seeking better food from using ingredients that are not only fresh but that, where possible, are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, CMG focuses on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for the customers, it also allows developing future leaders from within.
CMG operates in the fast food segment and it is not unknown that this industry has negative attributes attached to it. CMG is constantly innovating lot healthier menus for its investors. It has plenty of room to grow in the near future and still many emerging markets remain untapped, here CMG poses great potential. It is already known for promoting antibiotic-free meat and dairy products.
