The Japanese auto manufacturer Hyundari Motors (HYMTF, Financial)Â is one of the few auto manufacturers selling at a discount to fair value. The company has been facing some headwinds as of late, however, these headwinds haven't affected the company's underlining business economics. With the company underperforming, its competitors has resulted in the firm being dropped from the 500 largest companies list. The company has been squeezed by slowing sales and plans on cutting its domestic operating cost. Since the beginning of 2015 the company's stock is down 20% and sales have fallen 6% in May.
Hyundai auto sales compared to its competitors
 | SALES | YTD SALES | % MARKET SHARE | |||||||
 | May 2015 | May 2014 | % Chg | 2015 | 2014 | % Chg | May 2015 | May 2014 | YTD 2015 | YTD 2014 |
General Motors Corp. | 293,097 | 284,694 | 3.0 | 1,246,192 | 1,188,407 | 4.9 | 17.9 | 17.7 | 17.7 | 17.6 |
Total Cars | 98,787 | 113,186 | -12.7 | 406,585 | 478,725 | -15.1 | 6.0 | 7.0 | 5.8 | 7.1 |
Domestic Car | 98,663 | 112,945 | -12.6 | 405,941 | 477,427 | -15.0 | 6.0 | 7.0 | 5.8 | 7.1 |
Import Car | 124 | 241 | -48.5 | 644 | 1,298 | -50.4 | ... | ... | ... | ... |
Total Light Trucks | 194,310 | 171,508 | 13.3 | 839,607 | 709,682 | 18.3 | 11.9 | 10.7 | 11.9 | 10.5 |
Domestic Truck | 194,310 | 171,508 | 13.3 | 839,607 | 709,682 | 18.3 | 11.9 | 10.7 | 11.9 | 10.5 |
Import Truck | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Ford Motor Company | 250,086 | 253,346 | -1.3 | 1,063,638 | 1,043,961 | 1.9 | 15.3 | 15.7 | 15.1 | 15.5 |
Total Cars | 89,755 | 88,926 | 0.9 | 351,512 | 356,776 | -1.5 | 5.5 | 5.5 | 5.0 | 5.3 |
Domestic Car | 89,755 | 88,926 | 0.9 | 351,512 | 356,776 | -1.5 | 5.5 | 5.5 | 5.0 | 5.3 |
Import Car | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Total Light Trucks | 160,331 | 164,420 | -2.5 | 712,126 | 687,185 | 3.6 | 9.8 | 10.2 | 10.1 | 10.2 |
Domestic Truck | 160,331 | 164,420 | -2.5 | 712,126 | 687,185 | 3.6 | 9.8 | 10.2 | 10.1 | 10.2 |
Import Truck | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Chrysler | 198,320 | 189,650 | 4.6 | 878,152 | 828,543 | 6.0 | 12.1 | 11.8 | 12.5 | 12.3 |
Total Cars | 48,100 | 36,580 | 31.5 | 225,523 | 189,687 | 18.9 | 2.9 | 2.3 | 3.2 | 2.8 |
Domestic Car | 48,100 | 36,580 | 31.5 | 225,523 | 189,687 | 18.9 | 2.9 | 2.3 | 3.2 | 2.8 |
Import Car | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Total Light Trucks | 150,220 | 153,070 | -1.9 | 652,629 | 638,856 | 2.2 | 9.2 | 9.5 | 9.3 | 9.5 |
Domestic Truck | 145,804 | 153,070 | -4.7 | 643,056 | 638,856 | 0.7 | 8.9 | 9.5 | 9.1 | 9.5 |
Import Truck | 4,416 | ... | ... | 9,573 | ... | ... | 0.3 | ... | 0.1 | ... |
Toyota Motor Sales USA Inc. | 242,579 | 243,236 | -0.3 | 1,021,528 | 963,893 | 6.0 | 14.8 | 15.1 | 14.5 | 14.3 |
Total Cars | 128,037 | 143,244 | -10.6 | 535,722 | 539,509 | -0.7 | 7.8 | 8.9 | 7.6 | 8.0 |
Domestic Car | 86,069 | 93,488 | -7.9 | 361,487 | 351,578 | 2.8 | 5.3 | 5.8 | 5.1 | 5.2 |
Import Car | 41,968 | 49,756 | -15.7 | 174,235 | 187,931 | -7.3 | 2.6 | 3.1 | 2.5 | 2.8 |
Total Light Trucks | 114,542 | 99,992 | 14.6 | 485,806 | 424,384 | 14.5 | 7.0 | 6.2 | 6.9 | 6.3 |
Domestic Truck | 88,759 | 77,707 | 14.2 | 379,658 | 338,076 | 12.3 | 5.4 | 4.8 | 5.4 | 5.0 |
Import Truck | 25,783 | 22,285 | 15.7 | 106,148 | 86,308 | 23.0 | 1.6 | 1.4 | 1.5 | 1.3 |
American Honda Motor Co Inc. | 154,593 | 152,603 | 1.3 | 618,604 | 610,413 | 1.3 | 9.5 | 9.5 | 8.8 | 9.1 |
Total Cars | 79,850 | 84,467 | -5.5 | 316,935 | 331,623 | -4.4 | 4.9 | 5.3 | 4.5 | 4.9 |
Domestic Car | 79,217 | 78,793 | 0.5 | 313,772 | 303,033 | 3.5 | 4.8 | 4.9 | 4.5 | 4.5 |
Import Car | 633 | 5,674 | -88.8 | 3,163 | 28,590 | -88.9 | ... | 0.4 | ... | 0.4 |
Total Light Trucks | 74,743 | 68,136 | 9.7 | 301,669 | 278,790 | 8.2 | 4.6 | 4.2 | 4.3 | 4.1 |
Domestic Truck | 74,743 | 68,136 | 9.7 | 301,669 | 278,790 | 8.2 | 4.6 | 4.2 | 4.3 | 4.1 |
Import Truck | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Nissan North America Inc. | 134,779 | 135,934 | -0.8 | 612,255 | 594,834 | 2.9 | 8.2 | 8.4 | 8.7 | 8.8 |
Total Cars | 77,338 | 86,835 | -10.9 | 352,702 | 371,121 | -5.0 | 4.7 | 5.4 | 5.0 | 5.5 |
Domestic Car | 68,049 | 75,601 | -10.0 | 306,289 | 313,782 | -2.4 | 4.2 | 4.7 | 4.3 | 4.7 |
Import Car | 9,289 | 11,234 | -17.3 | 46,413 | 57,339 | -19.1 | 0.6 | 0.7 | 0.7 | 0.9 |
Total Light Trucks | 57,441 | 49,099 | 17.0 | 259,553 | 223,713 | 16.0 | 3.5 | 3.1 | 3.7 | 3.3 |
Domestic Truck | 56,811 | 44,863 | 26.6 | 256,019 | 202,563 | 26.4 | 3.5 | 2.8 | 3.6 | 3.0 |
Import Truck | 630 | 4,236 | -85.1 | 3,534 | 21,150 | -83.3 | ... | 0.3 | 0.1 | 0.3 |
Hyundai Motor America | 63,610 | 70,907 | -10.3 | 303,648 | 297,027 | 2.2 | 3.9 | 4.4 | 4.3 | 4.4 |
Total Cars | 51,897 | 55,787 | -7.0 | 240,328 | 233,391 | 3.0 | 3.2 | 3.5 | 3.4 | 3.5 |
Total Light Trucks | 11,713 | 15,120 | -22.5 | 63,320 | 63,636 | -0.5 | 0.7 | 0.9 | 0.9 | 0.9 |
Mazda Motor of America Inc. | 29,606 | 29,731 | -0.4 | 131,773 | 130,222 | 1.2 | 1.8 | 1.8 | 1.9 | 1.9 |
Total Cars | 16,356 | 17,967 | -9.0 | 75,075 | 73,554 | 2.1 | 1.0 | 1.1 | 1.1 | 1.1 |
Domestic Car | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Import Car | 16,356 | 17,967 | -9.0 | 75,075 | 73,554 | 2.1 | 1.0 | 1.1 | 1.1 | 1.1 |
Total Light Trucks | 13,250 | 11,764 | 12.6 | 56,698 | 56,668 | 0.1 | 0.8 | 0.7 | 0.8 | 0.8 |
Domestic Truck | ... | ... | ... | ... | 1 | -100.0 | ... | ... | ... | ... |
Import Truck | 13,250 | 11,764 | 12.6 | 56,698 | 56,667 | 0.1 | 0.8 | 0.7 | 0.8 | 0.8 |
Mitsubishi Motors N A, Inc. | 9,575 | 7,269 | 31.7 | 41,581 | 33,651 | 23.6 | 0.6 | 0.5 | 0.6 | 0.5 |
Total Cars | 4,850 | 3,157 | 53.6 | 21,248 | 14,709 | 44.5 | 0.3 | 0.2 | 0.3 | 0.2 |
Domestic Car | ... | ... | ... | ... | 122 | -100.0 | ... | ... | ... | ... |
Import Car | 4,850 | 3,157 | 53.6 | 21,248 | 14,587 | 45.7 | 0.3 | 0.2 | 0.3 | 0.2 |
Total Light Trucks | 4,725 | 4,112 | 14.9 | 20,333 | 18,942 | 7.3 | 0.3 | 0.3 | 0.3 | 0.3 |
Domestic Truck | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Import Truck | 4,725 | 4,112 | 14.9 | 20,333 | 18,942 | 7.3 | 0.3 | 0.3 | 0.3 | 0.3 |
Kia Motors America Inc. | 62,433 | 60,087 | 3.9 | 256,815 | 246,769 | 4.1 | 3.8 | 3.7 | 3.6 | 3.7 |
Total Cars | 43,093 | 44,791 | -3.8 | 173,782 | 185,410 | -6.3 | 2.6 | 2.8 | 2.5 | 2.7 |
Total Light Trucks | 19,340 | 15,296 | 26.4 | 83,033 | 61,359 | 35.3 | 1.2 | 1.0 | 1.2 | 0.9 |
Subaru of America Inc. | 49,561 | 44,170 | 12.2 | 228,083 | 196,641 | 16.0 | 3.0 | 2.7 | 3.2 | 2.9 |
Total Cars | 26,528 | 24,162 | 9.8 | 126,420 | 106,683 | 18.5 | 1.6 | 1.5 | 1.8 | 1.6 |
Domestic Car | 17,384 | 14,694 | 18.3 | 85,052 | 65,953 | 29.0 | 1.1 | 0.9 | 1.2 | 1.0 |
Import Car | 9,144 | 9,468 | -3.4 | 41,368 | 40,730 | 1.6 | 0.6 | 0.6 | 0.6 | 0.6 |
Total Light Trucks | 23,033 | 20,008 | 15.1 | 101,663 | 89,958 | 13.0 | 1.4 | 1.2 | 1.4 | 1.3 |
Domestic Truck | ... | 84 | -100.0 | ... | 544 | -100.0 | ... | ... | ... | ... |
Import Truck | 23,033 | 19,924 | 15.6 | 101,663 | 89,414 | 13.7 | 1.4 | 1.2 | 1.4 | 1.3 |
Mercedes-Benz | 32,350 | 28,881 | 12.0 | 148,014 | 134,401 | 10.1 | 2.0 | 1.8 | 2.1 | 2.0 |
Total Cars | 18,023 | 16,426 | 9.7 | 83,781 | 80,989 | 3.4 | 1.1 | 1.0 | 1.2 | 1.2 |
Total Light Trucks | 14,327 | 12,455 | 15.0 | 64,233 | 53,412 | 20.3 | 0.9 | 0.8 | 0.9 | 0.8 |
Domestic Truck | 6,314 | 6,410 | -1.5 | 30,275 | 28,052 | 7.9 | 0.4 | 0.4 | 0.4 | 0.4 |
Import Truck | 8,013 | 6,045 | 32.6 | 33,958 | 25,360 | 33.9 | 0.5 | 0.4 | 0.5 | 0.4 |
Volvo | 5,023 | 5,014 | 0.2 | 23,381 | 23,347 | 0.1 | 0.3 | 0.3 | 0.3 | 0.3 |
Total Cars | 1,895 | 2,569 | -26.2 | 9,861 | 12,726 | -22.5 | 0.1 | 0.2 | 0.1 | 0.2 |
Total Light Trucks | 3,128 | 2,445 | 27.9 | 13,520 | 10,621 | 27.3 | 0.2 | 0.2 | 0.2 | 0.2 |
Volkswagen of America Inc. | 34,758 | 32,163 | 8.1 | 144,006 | 150,317 | -4.2 | 2.1 | 2.0 | 2.0 | 2.2 |
Total Cars | 30,979 | 28,889 | 7.2 | 130,184 | 135,744 | -4.1 | 1.9 | 1.8 | 1.8 | 2.0 |
Domestic Car | 18,614 | 16,644 | 11.8 | 76,541 | 77,774 | -1.6 | 1.1 | 1.0 | 1.1 | 1.2 |
Import Car | 12,365 | 12,245 | 1.0 | 53,643 | 57,970 | -7.5 | 0.8 | 0.8 | 0.8 | 0.9 |
Total Light Trucks | 3,779 | 3,274 | 15.4 | 13,822 | 14,573 | -5.2 | 0.2 | 0.2 | 0.2 | 0.2 |
Audi of America Inc. | 18,428 | 16,601 | 11.0 | 75,353 | 67,482 | 11.7 | 1.1 | 1.0 | 1.1 | 1.0 |
Total Cars | 11,197 | 11,310 | -1.0 | 45,682 | 44,573 | 2.5 | 0.7 | 0.7 | 0.6 | 0.7 |
Total Light Trucks | 7,231 | 5,291 | 36.7 | 29,671 | 22,909 | 29.5 | 0.4 | 0.3 | 0.4 | 0.3 |
BMW of North America Inc. | 31,003 | 29,602 | 4.7 | 136,447 | 127,181 | 7.3 | 1.9 | 1.8 | 1.9 | 1.9 |
Total Cars | 20,551 | 18,076 | 13.7 | 93,769 | 76,988 | 21.8 | 1.3 | 1.1 | 1.3 | 1.1 |
Domestic Car | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Import Car | 20,551 | 18,076 | 13.7 | 93,769 | 76,988 | 21.8 | 1.3 | 1.1 | 1.3 | 1.1 |
Total Light Trucks | 10,452 | 11,526 | -9.3 | 42,678 | 50,193 | -15.0 | 0.6 | 0.7 | 0.6 | 0.7 |
Domestic Truck | 9,312 | 10,365 | -10.2 | 37,891 | 39,934 | -5.1 | 0.6 | 0.6 | 0.5 | 0.6 |
Import Truck | 1,140 | 1,161 | -1.8 | 4,787 | 10,259 | -53.3 | 0.1 | 0.1 | 0.1 | 0.2 |
Porsche Cars NA Inc. | 4,268 | 4,609 | -7.4 | 20,915 | 18,817 | 11.1 | 0.3 | 0.3 | 0.3 | 0.3 |
Total Cars | 1,830 | 2,052 | -10.8 | 9,041 | 10,141 | -10.8 | 0.1 | 0.1 | 0.1 | 0.2 |
Total Light Trucks | 2,438 | 2,557 | -4.7 | 11,874 | 8,676 | 36.9 | 0.1 | 0.2 | 0.2 | 0.1 |
Jaguar * | 1,204 | 1,304 | -7.7 | 6,619 | 7,054 | -6.2 | 0.1 | 0.1 | 0.1 | 0.1 |
Land Rover ** | 5,382 | 4,536 | 18.7 | 27,669 | 22,148 | 24.9 | 0.3 | 0.3 | 0.4 | 0.3 |
Alfa Romeo * | 40 | ... | ... | 295 | ... | ... | ... | ... | ... | ... |
Fiat * | 3,867 | 4,771 | -18.9 | 18,661 | 20,494 | -8.9 | 0.2 | 0.3 | 0.3 | 0.3 |
Mini * | 5,833 | 5,729 | 1.8 | 24,086 | 18,776 | 28.3 | 0.4 | 0.4 | 0.3 | 0.3 |
Smart * | 837 | 689 | 21.5 | 2,850 | 3,974 | -28.3 | 0.1 | ... | ... | 0.1 |
Ferrari * | 209 | 189 | 10.6 | 900 | 903 | -0.3 | ... | ... | ... | ... |
Tesla * | 1,900 | 1,500 | 26.7 | 6,950 | 7,600 | -8.6 | 0.1 | 0.1 | 0.1 | 0.1 |
Maserati * | 1,341 | 1,144 | 17.2 | 4,330 | 4,475 | -3.2 | 0.1 | 0.1 | 0.1 | 0.1 |
Bentley * | 244 | 233 | 4.7 | 1,026 | 1,092 | -6.0 | ... | ... | ... | ... |
Lamborghini * | 92 | 39 | 135.9 | 462 | 205 | 125.4 | ... | ... | ... | ... |
Rolls Royce * | 72 | 62 | 16.1 | 352 | 321 | 9.7 | ... | ... | ... | ... |
Maybach * | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... |
Total Car | 764,697 | 794,084 | -3.7 | 3,264,673 | 3,307,243 | -1.3 | 46.8 | 49.4 | 46.3 | 49.0 |
Domestic Car | 238,542 | 240,192 | -0.7 | 990,570 | 1,032,788 | -4.1 | 14.6 | 14.9 | 14.1 | 15.3 |
Import Car | 526,155 | 553,892 | -5.0 | 2,274,103 | 2,274,455 | ... | 32.2 | 34.4 | 32.3 | 33.7 |
Total Truck | 870,393 | 814,609 | 6.8 | 3,779,912 | 3,435,705 | 10.0 | 53.2 | 50.6 | 53.7 | 51.0 |
Domestic Truck | 504,861 | 488,998 | 3.2 | 2,204,362 | 2,035,723 | 8.3 | 30.9 | 30.4 | 31.3 | 30.2 |
Import Truck | 365,532 | 325,611 | 12.3 | 1,575,550 | 1,399,982 | 12.5 | 22.4 | 20.2 | 22.4 | 20.8 |
TOTAL LIGHT VEHICLE SALES | 1,635,090 | 1,608,693 | 1.6 | 7,044,585 | 6,742,948 | 4.5 | 100.0 | 100.0 | 100.0 | 100.0 |
Selling Days | 26 | 27 | ... | 127 | 128 | ... | ... | ... | ... | ... |
Source: Wall Street Jounal
Currently Hyundai has a market share as of May 2015, of 3.9% and for fiscal year 2014 had a 4.4% market share. For May 2015, the company sold 63,000 cars vs. 70,000 in May 2014 a decline of at least 10%. The company's Hyundai Elantra is one of the top 20 selling cars as of May 2015.
Finanicals
For the first quarter of 2015, the company's operating profits fell by 16% and net profits fell 2.2% as well. The sales were down as well and net profits came in at around $1.8 billion. This is the fifth consecutive quarter in the roll were the company's net profits fell. Hyundai has been struggling to compete with Japanese rival Toyota Motors (TM, Financial). The company's problems are being driven by the strengthing of the won against the yen which makes the company's cars more expensive in export markets. During the first quarter the won reached a seven-year high vs the yen.
Valuation
Symbol: | HYMTF | Â | Â | Â | Â |
P/E: | 4.10 | Â | Â | Â | Â |
P/S: | 0.25 | Â | Â | Â | Â |
P/B: | 0.60 | Â | Â | Â | Â |
Price: | $46.13 | Â | Â | Â | Â |
Fair Value: | $163.63 | Â | Â | Â | Â |
Margin Of Safety: | 72% | Â | Â |
The company is selling at historical lows and offering investor a 70% margin of safety based on discount cash flow valuation. Hyundai sells for 4x earning, 7x EV/EBIT, and 0.6x book value. The company has a earnings yield of 13% and a forward rate of return of 18%. When doing discount cash flow I used a 15%, 17%, and 20% discount rates to create a value range for the company. These discount rates produce margins of safety of 80%, 77%, and 72% respectively.
Discount cash flow valuation:
- At 15% the company has a present value of $226 with a margin of safety of 80%.
- At 17% the company has a present value of $197 with a margin of safety of 77%.
- At 20% the company has a present value of $163 with a margin of safety of 72%.
Hyundai is clearly undervalued offering potential investors a large margin of safety thanks to Mr. Market.