Beginning on Sept. 1, PepsiCo To Become Exclusive Non-Alcoholic Beverage and Salty Snack Partner Across MSG Venues
Landmark Multiyear Deal Encompasses Platforms and Marketing Collaborations Across Music, Sports and Entertainment
Pepsi Becomes Non-Alcoholic Beverage Sponsor of the iHeartRadio Z100 Jingle Ball at MSG; iHeartRadio, MSG and PepsiCo Offer Sneak Peek Behind the 2018 Lineup Revealing Bebe Rexha as First Announced Performer
PR Newswire
NEW YORK and PURCHASE, N.Y., July 24, 2018