SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business

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Nov 12, 2018
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- Together, SAP and Qualtrics to accelerate the new XM category by combining experience data and operational data to power the experience economy

- Creates a highly differentiated offering for businesses to deliver superior customer, employee, product, and brand experiences

- Ryan Smith to continue to lead Qualtrics; Qualtrics to maintain dual headquarters in Provo, Utah, and Seattle, Wash.

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