Local.com Corp. (LOCM, Financial) filed Amended Quarterly Report for the period ended 2009-09-30.
Local.com Corp. has a market cap of $83.94 million; its shares were traded at around $5.81 with and P/S ratio of 2.19.
Local domestic revenue for the three and nine months ended September 30, 2009 increased 53.2% and 45.8%, respectively, compared to the same periods in 2008. The increase in revenue is primarily due to increased traffic at our Local.com website and across our LSN and LDN partner websites. A measure of the monetization of the traffic on our flagship Local.com website is revenue per thousand visitors (RKV). RKV decreased to $270 for the three months ended September 30, 2009 from $278 for the three months ended September 30, 2008. RKV increased to $267 for the nine months ended September 30, 2009 from $253 for the nine months ended September 30, 2008. The increase in traffic at our website is the result of higher marketing expense to attract users to our Local.com website as well as increased organic search traffic over the same period. On a year-to-date basis, the increase in RKV was a result of additional ad units per page, optimization of search results to improve page yields, greater revenue share received from our advertising partners and improved search engine marketing. Local domestic revenue also benefited from the subscriber acquisitions during February and March 2009.
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Local.com Corp. has a market cap of $83.94 million; its shares were traded at around $5.81 with and P/S ratio of 2.19.
Highlight of Business Operations:
We advertise on large search engine sites such as Google, Yahoo!, MSN/Bing and Ask.com, as well as other search engine sites, by bidding on certain keywords we believe will drive traffic to our Local.com website. Approximately 56% and 58% of our overall traffic was purchased from other search engine websites during the nine months ending September 30, 2009 and 2008, respectively. During the nine months ended September 30, 2009, advertising costs to drive consumers to our Local.com website were $19.0 million of which $13.0 million was attributable to Google, Inc. During the nine months ended September 30, 2008, advertising costs to drive consumers to our Local.com website were $15.5 million of which $9.5 million was attributable to Google, Inc. If we are unable to advertise on these websites, or the cost to advertise on these websites increases, our financial results will likely suffer materially.Local domestic revenue for the three and nine months ended September 30, 2009 increased 53.2% and 45.8%, respectively, compared to the same periods in 2008. The increase in revenue is primarily due to increased traffic at our Local.com website and across our LSN and LDN partner websites. A measure of the monetization of the traffic on our flagship Local.com website is revenue per thousand visitors (RKV). RKV decreased to $270 for the three months ended September 30, 2009 from $278 for the three months ended September 30, 2008. RKV increased to $267 for the nine months ended September 30, 2009 from $253 for the nine months ended September 30, 2008. The increase in traffic at our website is the result of higher marketing expense to attract users to our Local.com website as well as increased organic search traffic over the same period. On a year-to-date basis, the increase in RKV was a result of additional ad units per page, optimization of search results to improve page yields, greater revenue share received from our advertising partners and improved search engine marketing. Local domestic revenue also benefited from the subscriber acquisitions during February and March 2009.
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