On August 12, 2026, HubSpot Inc HUBS shares fell 4.7% to a current price of $210.12. This decline emphasizes a challenging year for the stock, which has experienced significant volatility, trading between a 52-week high of $525.51 and a low of $169.63.
- GF Value™ verdict indicates HUBS is 71.2% undervalued, with a fair value of $729.63.
- GF Score™ of 71/100 suggests the company is above average in overall performance.
- Notable insider activity reflects a mixed sentiment, with insiders buying $2.5 million and selling $5.5 million in the last three months.
Is HUBS Overvalued or Undervalued?
HubSpot Inc HUBS is currently trading at $210.12, significantly below its GF Value™ estimate of $729.63. This indicates a potential margin of safety of approximately 71.2%. The GF Valuation label categorizes HUBS as "Significantly Undervalued," highlighting an opportunity for investors who may perceive the stock as trading at a discount relative to its intrinsic value. GF Value™ is GuruFocus's proprietary assessment of intrinsic value, taking into account historical trading multiples, past business growth, and future performance forecasts.
While the significant undervaluation presents an attractive opportunity, investors should remain cautious due to the stock's considerable decline over the past year and its fluctuating performance. The market may have valid concerns about the company's near-term prospects that could impact its ability to reach the estimated fair value in the foreseeable future.

How Does HUBS's Valuation Compare to Its History?
| Metric | Current | Historical |
|---|---|---|
| P/E (TTM) | 74.2x | 274.3x |
| Forward P/E | 17.3x | N/A |
The current P/E ratio of 74.2x is significantly below the 5-year median P/E of 274.3x, indicating that HUBS is trading at a considerably lower valuation compared to its historical averages. This P/E analysis aligns with the GF Value™ indication of the stock being undervalued, suggesting that the market may have mispriced the company relative to its past performance.

What Does HUBS's GF Score™ Tell Us?
The GF Score™ measures a company's financial health and growth potential based on various factors, including financial strength, profitability, growth, valuation, and momentum. HubSpot's GF Score™ of 71/100 indicates that it is performing above average, with particularly strong growth potential but weaker valuation metrics.
| Metric | Rating |
|---|---|
| GF Score™ | 71 |
| Financial Strength | 9/10 |
| Profitability | 4/10 |
| Growth | 9/10 |
| Valuation | 2/10 |
| Momentum | 4/10 |
HubSpot’s scores reveal a strong financial strength rating of 9/10, indicating solid financial health. The growth score of 9/10 also highlights significant potential for future expansion. However, the valuation rank of 2/10 suggests that the current stock price may not be justified based on its earnings outlook, reinforcing the undervaluation message from the GF Value™ assessment.
What Are Gurus and Insiders Doing with HUBS?
Currently, five gurus hold positions in HubSpot, with four adding to their stakes and two trimming their positions in recent quarters. This indicates a generally positive sentiment among influential investors, suggesting confidence in the company's future prospects even amidst recent volatility.
Insider activity has shown mixed signals, with insiders purchasing $2.5 million worth of shares while selling $5.5 million in the last three months. This pattern of selling outpacing buying could imply that insiders are taking profits or managing their holdings, which investors should monitor closely as it may reflect their outlook on the company's near-term performance.

What This Means for Investors
Based on the GF Value™ assessment, HUBS appears to be significantly undervalued at its current price of $210.12, offering a substantial margin of safety when compared to its estimated fair value of $729.63. However, the recent performance trends and insider selling suggest that caution is warranted as the market evaluates HubSpot's growth trajectory going forward.
For more detailed insights, visit the HubSpot Inc HUBS stock page and explore the GF Value™ page for further analysis.
Frequently Asked Questions
What is HUBS's GF Score™?
HUBS's GF Score™ is 71/100, indicating that the company is performing above average in terms of financial health and growth potential.
Is HUBS overvalued or undervalued?
HUBS is considered significantly undervalued based on its GF Value™ estimate, which suggests a price potential of $729.63 compared to its current trading price.
What is HUBS's P/E ratio?
HUBS has a current P/E ratio of 74.2x, which is considerably lower than its 5-year median P/E of 274.3x, indicating a favorable valuation relative to its historical performance.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
