Bill Ackman Reinvests in Netflix (NFLX) After Four Years

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GuruFocus News
08/13/2026 08:51
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On August 13, 2026, billionaire investor Bill Ackman (Trades, Portfolio) has re-entered the streaming giant Netflix NFLX through his firm Pershing Square, marking his second investment in the company. Previously, Ackman sold all his shares in 2022 after Netflix reported its first-ever subscriber loss, leading to a significant decline in stock price and a loss of over $400 million for Pershing Square.

  • GF Value™ verdict: Netflix is currently trading at $76.22, which is 24.2% undervalued compared to its GF Value™ of $100.51.
  • GF Score™: 92/100, indicating strong overall performance.
  • Insider activity shows no buying over the last three months, with insiders selling $49.1 million worth of shares.

What's Behind the News?

Bill Ackman (Trades, Portfolio)'s renewed investment in Netflix comes at a time when the company has made significant strides in the streaming market. Following a tumultuous period marked by subscriber losses, Netflix has rebounded impressively, with its stock surging nearly 650% since its lows in 2022. This resurgence can be attributed to strategic initiatives such as cracking down on password sharing, launching ad-supported subscription plans, and expanding into live sports, which have collectively bolstered its subscriber base to over 325 million—nearly double that of its closest competitors, Disney+ and HBO Max.

Netflix operates within the Communication Services sector, specifically in the Media - Diversified industry. With a market capitalization of approximately $317.4 billion, Netflix has established itself as a leader in the streaming space, providing a subscription-based platform for television shows, movies, and original series. The company's business model focuses on on-demand access, allowing it to cater to a vast global audience, excluding China.

Is NFLX Overvalued or Undervalued?

The GF Value™ analysis indicates that Netflix is currently modestly undervalued, with a GF Value™ of $100.51 compared to its current trading price of $76.22. This represents a margin of safety of 24.2%, suggesting that investors may find an attractive entry point at this price level. The company's P/E ratio (TTM) stands at 23.99x, significantly lower than its 5-year median P/E of 42.24x, further supporting the notion that the stock is undervalued. For more insights, visit the GF Value™ page.

What Does NFLX's GF Score™ Tell Us?

The GF Score™ is a comprehensive measure that evaluates a company's financial strength, profitability, growth potential, valuation, and momentum. Netflix's GF Score™ of 92/100 reflects its strong performance across various metrics, particularly in profitability and growth, where it ranks 9/10 and 10/10, respectively. However, its momentum rank of 4/10 indicates some challenges in maintaining upward price movement.

Metric Rating
GF Score™ 92
Financial Strength 7/10
Profitability 9/10
Growth 10/10
Valuation 8/10
Momentum 4/10

Netflix's strengths lie in its robust profitability and growth potential, which are critical for long-term success. However, the lower momentum rank suggests that the stock may face challenges in sustaining its recent gains, which investors should consider when evaluating their positions. For a deeper dive into Netflix's performance, visit the NFLX stock page.

What Are Gurus and Insiders Doing with NFLX?

Currently, 24 gurus hold positions in NFLX, with 17 adding to their stakes and 7 trimming their holdings in recent quarters. This indicates a generally positive sentiment among institutional investors. However, insider activity has been notably bearish, with no insider buying and a total of $49.1 million in shares sold over the last three months. This divergence between guru activity and insider selling may warrant further scrutiny from potential investors.

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What This Means for Investors

In summary, Netflix's current valuation presents a compelling opportunity for investors, particularly given its GF Value™ assessment of being modestly undervalued. The strong GF Score™ of 92/100 and the positive outlook from institutional investors further bolster the case for Netflix as a resilient player in the streaming wars. For further analysis and insights, check out the NFLX stock page.

Frequently Asked Questions

What is NFLX's GF Score™?

NFLX's GF Score™ is 92/100, indicating strong overall performance across various financial metrics.

Is NFLX overvalued or undervalued?

NFLX is currently undervalued by 24.2%, with a GF Value™ of $100.51 compared to its current price of $76.22.

What is NFLX's P/E ratio compared to historical?

NFLX's P/E ratio (TTM) is 23.99x, significantly lower than its 5-year median P/E of 42.24x, suggesting a favorable valuation.

This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.