HubSpot Inc (HUBS) Shares Surge 14.5% -- What GF Score of 69 Tells Investors

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GuruFocus News
08/13/2026 17:41
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On August 13, 2026, HubSpot Inc HUBS shares rose 14.5% today, closing at $240.51. This uptick comes amidst a challenging year for the stock, which has seen a 52-week range of $169.63 to $525.51.

  • GF Valueâ„¢ verdict: Current price of $240.51 vs GF Value of $730.32 indicates a 67.1% undervaluation.
  • GF Scoreâ„¢ of 69/100, suggesting the stock is above average in overall quality.
  • Notable insider activity: Insiders bought $0.2M and sold $5.5M in the last 3 months.

Is HUBS Overvalued or Undervalued?

Based on the current price of $240.51 and the GF Valueâ„¢ estimate of $730.32, HubSpot Inc appears significantly undervalued, offering a substantial margin of safety of 67.1%. The GF Valuation label indicates that the stock is significantly undervalued, presenting an intriguing opportunity for potential investors. GF Valueâ„¢ is GuruFocus' proprietary estimate of intrinsic value, which takes into account historical trading multiples, past performance, and future growth projections.

This undervaluation suggests that the stock is trading well below its estimated worth, which may attract value-oriented investors. However, potential investors should remain cautious and consider the broader market conditions and company performance trends before making any decisions.

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How Does HUBS's Valuation Compare to Its History?

MetricCurrentHistorical
P/E (TTM)85.0x274.3x
Forward P/E18.4xN/A

HubSpot's current P/E (TTM) of 85.0x is significantly lower than its 5-year median P/E of 274.3x, indicating that the stock is trading at a substantial discount relative to its historical valuation metrics. This analysis supports the GF Valueâ„¢ verdict of being undervalued, suggesting a potential opportunity for value investors.

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What Does HUBS's GF Scoreâ„¢ Tell Us?

The GF Scoreâ„¢ measures a stock's overall quality based on various factors, including financial strength, profitability, growth, valuation, and momentum. HubSpot's GF Scoreâ„¢ of 69/100 indicates that it is above average in quality, with notable strengths and weaknesses in different areas.

MetricRating
GF Scoreâ„¢69/100
Financial Strength9/10
Profitability4/10
Growth8/10
Valuation2/10
Momentum4/10

The strongest area for HubSpot lies in financial strength, rated at 9/10, indicating a solid balance sheet and good liquidity. Conversely, the valuation sub-rank is notably weak at 2/10, reflecting the high P/E ratio compared to historical norms. This discrepancy emphasizes the potential for a valuation correction, aligning with the overall GF Valueâ„¢ assessment of undervaluation.

What Are Gurus and Insiders Doing with HUBS?

Currently, five gurus hold shares of HubSpot, with four increasing their positions and two reducing their stakes in recent quarters. This indicates a generally positive sentiment among professional investors, as more gurus are willing to invest further in the company.

In terms of insider activity, the pattern shows that insiders bought $0.2M worth of shares while selling $5.5M in the last three months. This selling may raise some caution, as it could indicate that insiders are taking profits. However, the buying activity suggests some level of confidence in the company's future performance, which could be seen as a positive signal in the context of the overall market dynamics.

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What This Means for Investors

Based on the GF Valueâ„¢ estimate and the current stock price, HubSpot Inc HUBS appears significantly undervalued at this time. While the stock has faced challenges in the past year, the strong financial strength and the supportive guru activity could present a compelling case for further examination. For more detailed insights, you can visit the HubSpot Inc (HUBS) stock page and explore the GF Valueâ„¢ page for an in-depth analysis.

Frequently Asked Questions

What is HUBS's GF Scoreâ„¢?

HUBS has a GF Scoreâ„¢ of 69/100, indicating that it is above average in overall quality compared to its peers.

Is HUBS overvalued or undervalued?

According to the GF Valueâ„¢ verdict, HUBS is significantly undervalued, with a potential upside of 67.1% based on the current price compared to the intrinsic value estimate.

What is HUBS's P/E ratio?

HUBS's P/E ratio (TTM) is 85.0x, which is significantly lower than its 5-year median P/E of 274.3x, indicating that the stock is trading at a considerable discount compared to its historical valuation.

This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.