Zeta Global Holdings Corp (ZETA) Stock Up 3.8% but GF Value Says Overvalued -- GF Score: 79/100

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GuruFocus News
08/13/2026 18:19

On August 13, 2026, Zeta Global Holdings Corp ZETA shares rose 3.8% to a current price of $29.62. Over the past year, the stock has experienced a remarkable increase of 60.6%, reflecting significant momentum. The 52-week range for ZETA has been between $14.37 and $29.89.

  • GF Valueâ„¢ verdict: Current price is $29.62 compared to a GF Valueâ„¢ of $21.15, indicating the stock is 40.0% overvalued.
  • GF Scoreâ„¢ of 79/100 suggests the company is rated as Above Average.
  • Notable signal: Insiders sold $0.1 million in the last 3 months, with no buying activity reported.

Is ZETA Overvalued or Undervalued?

When considering Zeta Global Holdings Corp's current price of $29.62 in relation to its GF Valueâ„¢ of $21.15, it becomes evident that the stock is significantly overvalued. The GF Valueâ„¢ is GuruFocus' proprietary estimate of intrinsic value, which derives its conclusions from historical trading multiples, past business growth, and predictions of future performance. For ZETA, this 40% overvaluation signals a substantial margin of safety for potential investors looking for sound valuations.

Given that Zeta is an unprofitable and cash-flow-negative company, traditional earnings-based valuation methods, such as the Price-to-Earnings (P/E) ratio, may not be applicable. Instead, a Price-to-Sales (P/S) analysis should be prioritized, particularly as ZETA is trading well above its historical median P/S of approximately 2.4x. This extreme reading from the GF Valueâ„¢ serves as a directional warning rather than a precise fair-value target, highlighting the risks associated with investing in a company that is currently not generating profits.

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How Does ZETA's Valuation Compare to Its History?

Metric Current Historical
P/E (TTM) 30.3x Not available

Since there is no available historical P/E data to compare against, we cannot draw a direct conclusion regarding P/E analysis aligning with the GF Valueâ„¢ verdict. However, the current forward P/E of 30.3x suggests that the stock is trading at a high valuation relative to typical software industry standards, which typically reflects the investor sentiment rather than underlying profitability.

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What Does ZETA's GF Scoreâ„¢ Tell Us?

The GF Score™ is a composite rating that assesses a company’s financial strength, profitability, growth potential, valuation, and momentum. ZETA's score of 79/100 indicates that it is positioned as Above Average relative to its peers. The strongest sub-rank is its growth rank of 9/10, showing promising potential for future expansion. Conversely, the weakest area is its profitability rank, which stands at 3/10, indicating challenges in generating profit.

Metric Rating
GF Scoreâ„¢ 79/100
Financial Strength 8/10
Profitability 3/10
Growth 9/10
Valuation 5/10
Momentum 10/10

The combination of a strong growth rank and a high momentum rank reflects ZETA's ability to capture investor interest and growth opportunities, while its low profitability rank raises concerns about its ability to translate growth into earnings.

What Are Gurus and Insiders Doing with ZETA?

Currently, three gurus hold positions in Zeta Global Holdings Corp, with one guru adding to their position and five trimming their stakes in recent quarters. This mixed activity among institutional investors indicates a cautious approach towards ZETA.

Additionally, insider activity shows that insiders have sold $0.1 million worth of shares in the last three months without any buying activity. This selling trend may signal a lack of confidence from those closest to the company, further complicating the investment outlook.

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What This Means for Investors

Based on the GF Valueâ„¢ analysis, Zeta Global Holdings Corp ZETA is currently overvalued, trading at a significant premium to its estimated fair value. This overvaluation, coupled with mixed signals from guru and insider trading, should be considered by potential investors when evaluating their interest in the stock.

For further insights, visit the Zeta Global Holdings Corp ZETA stock page, and explore additional resources such as the GF Valueâ„¢ page or the GuruFocus Stock Screener.

Frequently Asked Questions

What is ZETA's GF Scoreâ„¢?

ZETA's GF Scoreâ„¢ is 79/100, indicating that it is rated as Above Average compared to its peers.

Is ZETA overvalued or undervalued?

ZETA is currently overvalued, with a GF Valueâ„¢ of $21.15 compared to its current price of $29.62, indicating a 40% overvaluation.

What is ZETA's P/E ratio?

ZETA's forward P/E ratio is 30.3x, which suggests that the stock is trading above typical valuation levels, reflecting high investor expectations despite the lack of profitability.

This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.