Mirriad Advertising (LSE:MIRI) Gross Profit : £1.22 Mil (TTM As of Jun. 2023)

Mirriad Advertising Gross Profit Chart

Mirriad Advertising Semi-Annual Data
	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23
Gross Profit	Get a 7-Day Free Trial									0.98	0.74	0.43	0.79	0.43

Competitive Comparison of Mirriad Advertising's Gross Profit

For the Advertising Agencies subindustry, Mirriad Advertising's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Mirriad Advertising's Gross Profit Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Mirriad Advertising's Gross Profit distribution charts can be found below:

* The bar in red indicates where Mirriad Advertising's Gross Profit falls into.

Mirriad Advertising Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Mirriad Advertising's Gross Profit for the fiscal year that ended in Dec. 2022 is calculated as

Mirriad Advertising's Gross Profit for the quarter that ended in Jun. 2023 is calculated as

Gross Profit for the trailing twelve months (TTM) ended in Jun. 2023 adds up the semi-annually data reported by the company within the most recent 12 months, which was £1.22 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Mirriad Advertising's Gross Margin % for the quarter that ended in Jun. 2023 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Mirriad Advertising  (LSE:MIRI) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Mirriad Advertising had a gross margin of 73.14% for the quarter that ended in Jun. 2023 => Durable competitive advantage

Mirriad Advertising Gross Profit Related Terms

Thank you for viewing the detailed overview of Mirriad Advertising's Gross Profit provided by GuruFocus.com. Please click on the following links to see related term pages.

Mirriad Advertising (LSE:MIRI) Business Description