Switch to:
Morgan Stanley  (NYSE:MS) Intangible Assets: \$9,158 Mil (As of Jun. 2017)

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Morgan Stanley's intangible assets for the quarter that ended in Jun. 2017 was \$9,158 Mil.

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Morgan Stanley Annual Data

 Nov07 Nov08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14 Dec15 Dec16 Intangible Assets 10,433.00 9,881.00 9,747.00 9,568.00 9,298.00

Morgan Stanley Quarterly Data

 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17 Intangible Assets 9,414.00 9,331.00 9,298.00 9,232.00 9,158.00

Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Related Terms

From GuruFocus

###### Wealth Management Helps Third-Quarter Results for Morgan Stanley

By Julie Young about MS 2017-10-17 10:46:32

From the Internet

###### UnitedHealth and Insurance Agreement Lead Dow, S&P 500 to Records

- theStreet 2017-10-17 16:25:00

###### UnitedHealth and a Bipartisan Healthcare Deal Sends Dow, S&P 500 to Records

- theStreet 2017-10-17 16:13:00

###### Here Are Key Takeaways From Wall Street's Third-Quarter Earnings

- Bloomberg 2017-10-17 14:09:49

###### Video: Jim Cramer on Goldman Sachs, Morgan Stanley, Netflix and General Electric

- theStreet 2017-10-17 13:25:00

###### Morgan Stanley Q3 Earnings Review

- Seekingalpha 2017-10-17 12:11:03

###### Goldman Sachs Trends Different Bank

- Seekingalpha 2017-10-17 12:00:57

###### Jim Cramer Reveals When to Buy Shares of Goldman Sachs

- theStreet 2017-10-17 11:29:00

###### Dow Tops 23,000 as UnitedHealth, J&J Earnings Push Healthcare Gains

- theStreet 2017-10-17 11:12:00

###### Goldman Sachs and Morgan Stanley Make Bank on Deals: By the Numbers

- theStreet 2017-10-17 10:40:00

###### Stocks Mixed as Dow Nears 23,000 After Morgan Stanley, Goldman Earnings

- theStreet 2017-10-17 09:36:00

###### U.S. stocks open flat despite strong bank earnings

- MarketWatch 2017-10-17 09:33:00

###### Market: Spectacular All Around

- Zacks 2017-10-17 09:20:00

###### Goldman, Morgan Stanley Gain on Earnings; Spirit Airlines Flies

- Barron's 2017-10-17 09:14:00

###### Goldman earnings breeze past expectations on trading beat; shares jump

- cnbc 2017-10-17 09:10:38

###### Q3 Earnings Blasting Off: GS, MS, JNJ and More

- Zacks 2017-10-17 08:56:00

###### Morgan Stanley earnings beat Street as strong wealth management trumps weak trading; shares rise

- cnbc 2017-10-17 08:42:40

###### Goldman Sachs Posts Worst-In-Class Trading Performance, Again

- theStreet 2017-10-17 07:58:00

- Seekingalpha 2017-10-17 07:52:14

###### Stock Futures Mixed With Flood of Earnings From Morgan Stanley, Goldman Sachs

- theStreet 2017-10-17 07:50:00

###### Goldman Sachs stock jumps as earnings crush estimates

- MarketWatch 2017-10-17 07:45:00

###### Goldman Sachs stock jumps as earnings crush estimates

- MarketWatch 2017-10-17 07:45:00

###### Morgan Stanley (MS) Tops Q3 Earnings, Wealth Management Aids

- Zacks 2017-10-17 07:39:00

###### Morgan Stanley's wealth unit cushions blow from bond-trading's slide

- theStreet 2017-10-17 07:23:00

###### Vanguard’s boss has a warning for a market that’s hellbent on Dow 23,000

- MarketWatch 2017-10-17 07:19:00

###### Gorman’ s Brokerage Play Lifts Morgan Stanley to Higher Profits

- Bloomberg 2017-10-17 07:18:07

###### Morgan Stanley (MS) Beats on Q3 Earnings & Revenue Estimates

- Zacks 2017-10-17 07:12:00

###### Futures point to a flat open as investors gear up for Goldman Sachs, Morgan Stanley earnings

- cnbc 2017-10-17 06:48:42

###### Goldman Sachs, Netflix and Uber - 5 Things You Must Know Before the Market Opens

- theStreet 2017-10-17 06:12:00

###### U.S. stocks run out of juice as traders focus on Goldman, Morgan Stanley earnings

- MarketWatch 2017-10-17 05:14:00

###### Jim Cramer on Everything To Know About Goldman Sachs, Morgan Stanley Earnings

- theStreet 2017-10-16 21:32:00

###### Victoria's Secret Owner to Invest in Hong Kong Company Crystal’s IPO

- Bloomberg 2017-10-16 20:37:12

###### With market fully valued, this earnings season is crucial: Strategist

- cnbc 2017-10-16 17:33:36

###### 5 Earnings All Stars to Start Off the Week

- Zacks 2017-10-16 17:33:00

###### Goldman Sachs vs. Morgan Stanley: Which Earnings Report Will Be Best?

- Zacks 2017-10-16 17:11:00

###### Records for Wall Street as Apple Gains Offset Healthcare Slide

- theStreet 2017-10-16 16:12:00

###### Financial Sector Confirms Broad Market Strength

- Seekingalpha 2017-10-16 13:21:22

###### What Jim Cramer Expects From Goldman Sachs' and Morgan Stanley's Earnings

- theStreet 2017-10-16 12:10:00

###### Wall Street on Track to Close at Fresh Records as Energy Rises

- theStreet 2017-10-16 11:42:00

###### Big banks shine in a pricey market

- Barron's 2017-10-16 10:53:49

###### Citigroup Stock Could Tumble Another 11%, Analyst Says

- theStreet 2017-10-16 10:12:00

###### How Goldman and Morgan Stanley's Profits Might Still Surprise

- Bloomberg 2017-10-16 09:57:33

###### Stocks Tiptoe Higher as Crude Oil Tops \$52

- theStreet 2017-10-16 09:34:00

###### Third Quarter Earnings Growth Should Help Boost Stocks Even Higher

- theStreet 2017-10-16 09:27:00

###### Game Plan Week Cramers Mad Money 10 13 17

- Seekingalpha 2017-10-16 07:43:20

###### Stock Futures Tiptoe Higher as Crude Oil Tops \$52

- theStreet 2017-10-16 07:42:00

###### Dow poised for fresh high in muted trading as investors brace for week of earnings

- MarketWatch 2017-10-16 05:43:00

###### Key Predictions for Q3 Earnings Reports of MS, GS, IBKR

- Zacks 2017-10-16 05:09:00

Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to \$400 per referral. ( Learn More)