Deer Consumer Products (Deer Consumer Products) ROCE % : 15.39% (As of Jun. 2012)

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What is Deer Consumer Products ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Deer Consumer Products's annualized ROCE % for the quarter that ended in Jun. 2012 was 15.39%.

Deer Consumer Products ROCE % Historical Data

The historical data trend for Deer Consumer Products's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Deer Consumer Products ROCE % Chart

Deer Consumer Products Annual Data

Trend

Sep07

Dec08

Dec09

Dec10

Dec11

ROCE %

62.15

23.28

28.44

29.73

Deer Consumer Products Quarterly Data
	Sep07	Dec07	Mar08	Jun08	Sep08	Dec08	Mar09	Jun09	Sep09	Dec09	Mar10	Jun10	Sep10	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12
ROCE %	Get a 7-Day Free Trial															24.03	38.57	38.03	22.53	15.39

Deer Consumer Products ROCE % Calculation

Deer Consumer Products's annualized ROCE % for the fiscal year that ended in Dec. 2011 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2011 )		(A: Dec. 2010 )		(A: Dec. 2011 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2011 )		(A: Dec. 2010 )		(A: Dec. 2011 )
	=	48.919	/	( ( (188.642 - 44.907)	+	(204.403 - 19.024) )	/ 2 )
	=	48.919	/	( (143.735	+	185.379)	/ 2 )
	=	48.919	/	164.557
	=	29.73 %

Deer Consumer Products's ROCE % of for the quarter that ended in Jun. 2012 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Jun. 2012 )		(Q: Mar. 2012 )		(Q: Jun. 2012 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Jun. 2012 )		(Q: Mar. 2012 )		(Q: Jun. 2012 )
	=	30.132	/	( ( (206.095 - 12.679)	+	(210.848 - 12.661) )	/ 2 )
	=	30.132	/	( ( 193.416	+	198.187 )	/ 2 )
	=	30.132	/	195.8015
	=	15.39 %

(1) Note: The EBIT data used here is four times the quarterly (Jun. 2012) EBIT data.

Deer Consumer Products (OTCPK:DEER) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Deer Consumer Products ROCE % Related Terms

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