What is Leapfrog Enterprises Selling, General, & Admin. Expense?
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Leapfrog Enterprises's selling, general, & admin. expense for the
three
months ended in Dec. 2015 was $39.2 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2015 was $119.8 Mil.
Leapfrog Enterprises Selling, General, & Admin. Expense Historical Data
The historical data trend for Leapfrog Enterprises's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
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Leapfrog Enterprises Selling, General, & Admin. Expense Chart
Competitive Comparison of Leapfrog Enterprises's Selling, General, & Admin. Expense
For the Electronic Gaming & Multimedia subindustry, Leapfrog Enterprises's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Leapfrog Enterprises's Selling, General, & Admin. Expense Distribution in the Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Leapfrog Enterprises's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Leapfrog Enterprises's Selling, General, & Admin. Expense falls into.
Leapfrog Enterprises Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2015 adds up the quarterly data reported by the company within the most recent 12 months, which was $119.8 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Leapfrog Enterprises (NYSE:LF) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Leapfrog Enterprises Selling, General, & Admin. Expense Related Terms
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Leapfrog Enterprises (Leapfrog Enterprises) Business Description
Leapfrog Enterprises Inc was incorporated in 1997 in the State of Delaware. The Company is a developer of educational entertainment for children. It designs, develops, and markets technology-based learning products and related proprietary content for children around the world. It organizes, operates and assesses its business in two segments namely United States and International. The U.S. segment is responsible for the development, design, sales and marketing of multimedia learning platforms and related content, as well as learning toys, sold in the U.S. This segment markets and sells products directly to national and regional mass-market and specialty retailers and other retail stores and distributors. This segment also sells products through online store, App Center, and other Internet-based channels. The International segment is responsible for the localization, sales and marketing of multimedia learning platforms and related content, as well as learning toys, originally developed for the U.S. This segment markets and sells products to national and regional mass-market and specialty retailers and other outlets through the Company's offices in the United Kingdom, France, Canada and Mexico, as well as through distributors in various markets such as Australia, South Africa and Spain. The Company's multimedia learning platform products include features that facilitate learning experiences provided by libraries available in cartridge, print and digitally-downloadable forms. The LeapPad learning tablet line is children's learning tablets for children's aging three to nine, with built-in cameras for taking photographs and videos, and age-appropriate on-board content and utilities. LeapPad tablets are compatible with cartridge and digital content designed for LeapPads from LeapFrog Learning Library. The Company launched LeapPad3, a new version of 5 screen tablet line featuring a capacitive screen and faster processor, and LeapPad Ultra XDi, a revised version of LeapPad Ultra. The learning toys are generally designed for children from birth to age four and combine education, innovation and the joy of play. While the Company's products compete in the learning toy and electronic learning-aids markets, the multimedia learning platforms increasingly compete in a broader arena with a variety of consumer electronics products including tablet computers, eBook readers, mobile devices and gaming platforms. It also faces increased competition from creators of digital applications, software and content for children.
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