Steiner Leisure (Steiner Leisure) Short Interest

Steiner Leisure Ltd was incorporated in the Bahamas on November 1995. The Company is engaged in the service of traditional and alternative massage, body and skin treatment options, fitness, acupuncture, medi-spa treatments and laser hair removal. It also develops and markets premium quality beauty products, which are sold at the Company's facilities, through e-commerce and through third-party retail outlets and other channels, and operates post-secondary schools offering massage therapy and related courses. The Company serves cruise ships and third-party land-based venues namely Caesars Entertainment, Carnival Cruise Lines, Costa Cruises, Crystal Cruises, Cunard Cruise Line, Hilton Hotels, Holland America Line, among others. As of February 1, 2014, the Company served 156 cruise ships representing 18 cruise lines, and operated 52 resort spas, 11 urban hotel spas, five day spas and 109 Ideal Image centers. The Company also operates 12 post-secondary schools, comprised of a total of 32 campuses located in Arizona, Colorado, Connecticut, Florida, Illinois, Maryland, Massachusetts, Nevada, New Jersey, Pennsylvania, Texas, Utah, Virginia and Washington. The Company provides shipboard services in treatment and fitness facilities located on cruise ships. Its services include massages, facials, microdermabrasion, waxing, aromatherapy treatments, seaweed wraps, aerobic exercise, yoga, Pilates, hair styling, manicures, pedicures and teeth whitening, as well as other beauty and body treatments and services, acupuncture and medi-spa services such as BOTOX Cosmetic, Dysport, Restylane and Perlane. The products sold by the Company include beauty preparations such as lotions aimed at reducing the appearance of aging on skin, aromatherapy oils, cleansers and creams and other facial and skin care preparations, hair care products, moisturizers and lotions, nail care products, footwear and shapewear, including products under the Steiner and Mandara names. The Company sells the products through, among other channels, e-commerce, catalogs, on board the ships, at land-based spas, through department stores and third-party retail outlets and distributors, as well as through salons, mail order and websites, including www.timetospa.com, www.timetospa.co.uk, www.blissworld.com, www.blisslondon.co.uk and www.bodyworkmall.com. The Company operates its business through four reportable segments: Spa Operations, Products, Schools and Laser Hair Removal. Through its Spa Operations segment, it offers massages and a variety of other body treatments, as well as a broad variety of beauty treatments to women, men and teenagers on cruise ships and at land-based spas. As of February 1, 2014, it provided its spa services on 156 ships and at a total of 63 hotel spas located in the United States, the Caribbean, Asia, the Pacific and other locations, and at its day spas in New York City, Coral Gables and London. Through the Products segment, it develops and sells beauty pro