ASOS (ASOMF) Gross Margin % : 40.00% (As of Feb. 2024)

ASOS Gross Margin % Chart

ASOS Annual Data
	Trend	Aug14	Aug15	Aug16	Aug17	Aug18	Aug19	Aug20	Aug21	Aug22	Aug23
Gross Margin %		Get a 7-Day Free Trial					48.81	47.42	45.43	43.63	41.10

ASOS Semi-Annual Data
	Aug14	Feb15	Aug15	Feb16	Aug16	Feb17	Aug17	Feb18	Aug18	Feb19	Aug19	Feb20	Aug20	Feb21	Aug21	Feb22	Aug22	Feb23	Aug23	Feb24
Gross Margin %	Get a 7-Day Free Trial															43.07	44.21	36.11	46.48	40.00

Competitive Comparison of ASOS's Gross Margin %

For the Internet Retail subindustry, ASOS's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

ASOS's Gross Margin % Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's Gross Margin % distribution charts can be found below:

* The bar in red indicates where ASOS's Gross Margin % falls into.

ASOS Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

ASOS's Gross Margin for the fiscal year that ended in Aug. 2023 is calculated as

ASOS's Gross Margin for the quarter that ended in Feb. 2024 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

ASOS  (OTCPK:ASOMF) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

ASOS had a gross margin of 40.00% for the quarter that ended in Feb. 2024 => Competition eroding margins

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

ASOS Gross Margin % Related Terms

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ASOS (ASOMF) Business Description