The historical rank and industry rank for Immersion's Gross Margin % or its related term are showing as below:
During the past 13 years, the highestGross Margin % of Immersion was 99.99%. The lowest was 99.13%. And the median was 99.53%.
IMMR's Gross Margin % is not ranked *
in the Software industry.
Industry Median: 41.685 * Ranked among companies with meaningful Gross Margin % only.
Immersion had a gross margin of N/A% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Immersion was 0.00% per year.
Immersion Gross Margin % Historical Data
The historical data trend for Immersion's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Immersion's Gross Margin %
For the Software - Application subindustry, Immersion's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Immersion's Gross Margin % Distribution in the Software Industry
For the Software industry and Technology sector, Immersion's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Immersion's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Immersion (NAS:IMMR) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Immersion had a gross margin of N/A% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Immersion Gross Margin % Related Terms
Thank you for viewing the detailed overview of Immersion's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Immersion Corp is focused on the creation, design, development, and licensing of innovative haptic technologies that allow people to use its sense of touch more fully as they engage with products and experience the digital world. The company's software focuses on applications in mobile devices, wearables, consumer, and gaming devices markets. It generates revenue from royalty and license fees, and development contract and service fees. Geographically, the company generates a majority of its revenue from Korea.
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