Puma SE (WBO:PUM) Gross Margin % : 46.97% (As of Dec. 2023)

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What is Puma SE Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Puma SE's Gross Profit for the three months ended in Dec. 2023 was €931 Mil. Puma SE's Revenue for the three months ended in Dec. 2023 was €1,982 Mil. Therefore, Puma SE's Gross Margin % for the quarter that ended in Dec. 2023 was 46.97%.

Warning Sign:

Puma SE gross margin has been in long-term decline. The average rate of decline per year is -1.1%.

The historical rank and industry rank for Puma SE's Gross Margin % or its related term are showing as below:

WBO:PUM' s Gross Margin % Range Over the Past 10 Years
Min: 45.47 Med: 46.79 Max: 48.82
Current: 46.35

During the past 13 years, the highest Gross Margin % of Puma SE was 48.82%. The lowest was 45.47%. And the median was 46.79%.

WBO:PUM's Gross Margin % is ranked better than
77.42% of 1032 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 25.275 vs WBO:PUM: 46.35

Puma SE had a gross margin of 46.97% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Puma SE was -1.10% per year.

Puma SE Gross Margin % Historical Data

The historical data trend for Puma SE's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Puma SE Gross Margin % Chart

Puma SE Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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48.82

46.96

47.87

46.10

46.35

Puma SE Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Gross Margin %	Get a 7-Day Free Trial															44.03	46.48	44.79	47.11	46.97

Competitive Comparison of Puma SE's Gross Margin %

For the Footwear & Accessories subindustry, Puma SE's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Puma SE's Gross Margin % Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Puma SE's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Puma SE's Gross Margin % falls into.

Puma SE Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Puma SE's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	3986.6	/	8601.7
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(8601.7 - 4615.1)	/	8601.7
	=	46.35 %

Puma SE's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	931.1	/	1982.2
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(1982.2 - 1051.1)	/	1982.2
	=	46.97 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Puma SE (WBO:PUM) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Puma SE had a gross margin of 46.97% for the quarter that ended in Dec. 2023 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Puma SE Gross Margin % Related Terms

Thank you for viewing the detailed overview of Puma SE's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Puma SE (WBO:PUM) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » Puma SE (WBO:PUM) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

PUMSY:USA PMMAF:USA PUMd:UK 0NQE:UK PUM:Germany

Address

Puma Way 1, Herzogenaurach, BY, DEU, 91074

Website

https://www.puma.com

Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (51% of 2022 sales) is its largest category, followed by apparel (34%) and accessories (15%). Puma also licenses its name for fragrances, eyewear, and watches. Most (77% in 2022) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (36.8% of 2022 sales), the Americas (43.5%), and Asia-Pacific (19.7%).

Puma SE (WBO:PUM) Headlines

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