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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Nike's intangible assets for the quarter that ended in Feb. 2024 was $499 Mil.
The historical data trend for Nike's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Nike Annual Data | |||||||||||||||||||||
Trend | May14 | May15 | May16 | May17 | May18 | May19 | May20 | May21 | May22 | May23 | |||||||||||
Intangible Assets | Get a 7-Day Free Trial | 437.00 | 497.00 | 511.00 | 570.00 | 555.00 |
Nike Quarterly Data | ||||||||||||||||||||
May19 | Aug19 | Nov19 | Feb20 | May20 | Aug20 | Nov20 | Feb21 | May21 | Aug21 | Nov21 | Feb22 | May22 | Aug22 | Nov22 | Feb23 | May23 | Aug23 | Nov23 | Feb24 | |
Intangible Assets | Get a 7-Day Free Trial | 558.00 | 555.00 | 553.00 | 550.00 | 499.00 |
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Nike (NYSE:NKE) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Thank you for viewing the detailed overview of Nike's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.
Mark G Parker | officer: President | ONE BOWERMAN DR, BEAVERTON OR 97005 |
Robert Holmes Swan | director | C/O EBAY INC., 2025 HAMILTON AVENUE, SAN JOSE CA 95125 |
Monique S. Matheson | officer: EVP: HR | ONE BOWERMAN DRIVE, BEAVERTON OR 97005 |
Johanna Nielsen | officer: VP: CORP CONTROLLER | ONE BOWERMAN DRIVE, BEAVERTON OR 97005 |
Matthew Friend | officer: EVP: CFO | ONE BOWERMAN DRIVE, BEAVERTON OR 97005 |
Craig A. Williams | officer: PRES: GEOGRAPHIES & MRKTPLACE | 1680 CAPITAL ONE DR., MCLEAN VA 22102 |
Maria Henry | director | C/O THE HILLSHIRE BRANDS COMPANY, 3500 LACEY ROAD, DOWNERS GROVE IL 60515 |
Peter B. Henry | director | C/O NEW YORK UNIVERSITY/KAUFMAN MGT CNT, 44 WEST 4TH STREET, SUITE 11-160, NEW YORK CITY NY 10012 |
Monica Gil | director | ONE BOWERMAN DRIVE, BEAVERTON OR 97005 |
Andrew Campion | officer: EVP: CFO, other: EVP: CFO | ONE BOWERMAN DRIVE, BEAVERTON OR 97005 |
Rogers John W Jr | director | ARIEL CAPITAL MANAGEMENT, INC., 200 EAST RANDOLPH DRIVE, SUITE 2900, CHICAGO IL 60601 |
Ann M Miller | officer: EVP & General Counsel | ONE BOWERMAN DRIVE, BEAVERTON OR 97005 |
Hilary K Krane | officer: VP General Counsel | ONE BOWERMAN DRIVE, BEAVERTON OR 97005 |
Heidi O'neill | officer: PRES: CONSUMER AND MKTPLC | C/O SKULLCANDY, INC., 1441 WEST UTE BOULEVARD, SUITE 250, PARK CITY UT 84098 |
Elizabeth J Comstock | director | GENERAL ELECTRIC COMPANY, 41 FARNSWORTH STREET, BOSTON MA 02210 |
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