Better Choice Co (Better Choice Co) 12-1 Month Momentum % : -63.52% (As of Apr. 26, 2024)

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What is Better Choice Co 12-1 Month Momentum %?

12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2024-04-26), Better Choice Co's 12-1 Month Momentum % is -63.52%.

The industry rank for Better Choice Co's 12-1 Month Momentum % or its related term are showing as below:

BTTR's 12-1 Month Momentum % is ranked worse than
95.98% of 1966 companies
in the Consumer Packaged Goods industry
Industry Median: -2.48 vs BTTR: -63.52

Competitive Comparison of Better Choice Co's 12-1 Month Momentum %

For the Packaged Foods subindustry, Better Choice Co's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Better Choice Co's 12-1 Month Momentum % Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Better Choice Co's 12-1 Month Momentum % distribution charts can be found below:

* The bar in red indicates where Better Choice Co's 12-1 Month Momentum % falls into.

Better Choice Co (AMEX:BTTR) 12-1 Month Momentum % Calculation

12-1 Month Momentum % is calculated as following:

12-1 Month Momentum %

( Price 1-month ago

Price 12-month ago

- 1 )

100 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Better Choice Co (AMEX:BTTR) 12-1 Month Momentum % Explanation

Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.

The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.

Better Choice Co 12-1 Month Momentum % Related Terms

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Better Choice Co (Better Choice Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Better Choice Co Inc (AMEX:BTTR) » Definitions » 12-1 Month Momentum %

Comparable Companies

Traded in Other Exchanges

N/A

Address

12400 Race Track Road, Tampa, FL, USA, 33626

Website

https://www.betterchoicecompany.com

Better Choice Co Inc is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. Its portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. Its core products sold under the Halo brand are sustainably sourced, derived from real whole meat and no rendered meat meal and include non-GMO fruits and vegetables. Its core products sold under the TruDog brand are made according to nutritional philosophy of fresh, meat-based nutrition and minimal processing. The company manages its entire business in one operating segment.

Executives

Michael Young	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Donald Young	officer: EVP, Sales	12400 RACE TRACK ROAD, TAMPA FL 33626
Robert Sauermann	officer: COO	12400 RACE TRACK ROAD, TAMPA FL 33626
Scott Lerner	officer: CEO	12400 RACE TRACK ROAD, TAMPA FL 33626
Sharla A Cook	officer: CFO	12400 RACE TRACK ROAD, TAMPA FL 33626
Word John M Iii	director, 10 percent owner	12400 RACE TRACK ROAD, TAMPA FL 33626
Lionel F. Conacher	director	C/O DESTINATION XL GROUP, INC., 555 TURNPIKE STREET, CANTON MA 02021
Arlene Dickinson	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Gil Fronzaglia	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Jeff D Davis	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Lori Taylor	director	12400 RACE TRACK ROAD, TAMPA FL 33626
David Richard Lelong	director, 10 percent owner, officer: President	70 WASHINGTON ST., APT. 6K, BROOKLYN NY 11201
Michael S Morrow	director, 10 percent owner, officer: Chairman and President	4791 S KINGS ROW DRIVE APT 23, SALT LAKE CITY X1 84117-5993