The historical rank and industry rank for Alphabet(Google)'s Pretax Margin % or its related term are showing as below:
GOOG'
s Pretax Margin % Range Over the Past 10 Years
Min: 24.48 Med: 26.18 Max: 35.22
Current: 27.89
GOOG's Pretax Margin % is ranked better than 87.65% of 583
companies
in the Interactive Media industry
Industry Median: -0.56
vs GOOG: 27.89
Alphabet(Google) Pretax Margin % Historical Data
The historical data trend for Alphabet(Google)'s Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Alphabet(Google)'s Pretax Margin %
For the Internet Content & Information subindustry, Alphabet(Google)'s Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Alphabet(Google)'s Pretax Margin % Distribution in the Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Alphabet(Google)'s Pretax Margin % falls into.
Alphabet(Google) Pretax Margin % Calculation
Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.
Alphabet(Google)'s Pretax Margin for the fiscal year that ended in Dec. 2023 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Alphabet(Google) Pretax Margin % Related Terms
Thank you for viewing the detailed overview of Alphabet(Google)'s Pretax Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google's other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet's moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), provide faster internet access (Google Fiber), enable self-driving cars (Waymo), and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
Portfolio Contest
GOOG has been successfully added to your 