Lifevantage (Lifevantage) GF Value Rank : 5 (As of Apr. 27, 2024)

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What is Lifevantage GF Value Rank?

Lifevantage has the GF Value Rank of 5.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Lifevantage's GF Value Rank

For the Packaged Foods subindustry, Lifevantage's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Lifevantage's GF Value Rank Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Lifevantage's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Lifevantage's GF Value Rank falls into.

Lifevantage GF Value Rank Related Terms

Thank you for viewing the detailed overview of Lifevantage's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Lifevantage (Lifevantage) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Lifevantage Corp (NAS:LFVN) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

L2T1:Germany

Address

3300 N. Triumph Boulevard, Suite 700, Lehi, UT, USA, 84043

Website

https://www.lifevantage.com

Lifevantage Corp is engaged in the identification, research, development, and distribution of nutraceutical dietary supplements and skincare products. It offers products such as Protandim, a scientifically-validated dietary supplement; LifeVantage TrueScience, an anti-aging skincare product; Axio energy drink mixes; and PhysIQ, a weight management system, as well as Canine Health, a companion pet supplement formulated to combat oxidative stress in dogs. Geographically, its products are sold in the regions of the United States, Japan, Hong Kong, Australia, Canada, Philippines, Mexico, Thailand, the United Kingdom, and the Netherlands.

Executives

Darwin Lewis	director	9785 S. MONROE STREET, SUITE 300, SANDY UT 84070
Michael A Beindorff	director	EXCLUSIVE RESORTS, LLC, 1530 16TH STREET, SUITE 500, DENVER CO 80202
Garry Paul Mauro	director	6400 S. FIDDLER'S GREEN CIRCLE, SUITE 1970, GREENWOOD VILLAGE X1 80111
Sudbury Capital Fund, Lp	other: See Footnote 1	136 OAK TRAIL, COPPELL TX 75019
Bradley Louis Radoff	other: See Footnote 1	2727 KIRBY DRIVE, UNIT 29L, HOUSTON TX 77098
Sudbury Capital Management, Llc	other: See Footnote 1	136 OAK TRAIL, COPPELL TX 75019
Sudbury Holdings, Llc	other: See Footnote 1	136 OAK TRAIL, COPPELL TX 75019
Sudbury Capital Gp, Lp	other: See Footnote 1	136 OAK TRAIL, COPPELL TX 75019
Judd Dayton	other: See Footnote 1	878 S. DENTON TAP RD., SUITE 220, COPPELL TX 75019
Family Foundation Radoff	other: See Footnote 1	2727 KIRBY DRIVE, UNIT 29L, HOUSTON TX 77098
Julie Boyster	officer: Chief Marketing Officer	3300 N. TRIUMPH BLVD, SUITE 700, LEHI UT 84043
Kristen Cunningham	officer: Chief Sales Officer	3300 N. TRIUMPH BLVD, SUITE 700, LEHI UT 84043
Cynthia Latham	director	3300 N. TRIUMPH BLVD., SUITE 700, LEHI UT 84043
Carl Aure	officer: Chief Financial Officer	3300 N. TRIUMPH BLVD., SUITE 700, LEHI UT 84043
Alissa Neufeld	officer: General Counsel	3300 TRIUMPH BLVD, SUITE 700, LEHI UT 84043