What is Cricut Profitability Rank?
Cricut has the Profitability Rank of 8. It has a higher profitability and may stay that way.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:
1.
Operating Margin %
2.
Piotroski F-Score
3. Trend of the
Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
Cricut's Operating Margin % for the quarter that ended in Dec. 2023 was 7.14%. As of today, Cricut's Piotroski F-Score is 5.
Competitive Comparison of Cricut's Profitability Rank
For the Computer Hardware subindustry, Cricut's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cricut's Profitability Rank Distribution in the Hardware Industry
For the Hardware industry and Technology sector, Cricut's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Cricut's Profitability Rank falls into.
Cricut Profitability Rank Calculation
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.
Cricut has the Profitability Rank of 8. It has a higher profitability and may stay that way.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Profitability Rank is based on these factors:
1. Operating Margin %
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Cricut's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
2. Piotroski F-Score
The zones of discrimination were as such:
Good or high score = 8 or 9
Bad or low score = 0 or 1
Cricut has an F-score of 5 indicating the company's financial situation is typical for a stable company.
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
Warning Sign:
Cricut Inc operating margin has been in a 5-year decline. The average rate of decline per year is -5.4%.
4. Consistency of the profitability
5. Predictability Rank
Cricut (Cricut) Business Description
Traded in Other Exchanges
Address
10855 South River Front Parkway, South Jordan, UT, USA, 84095
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs, and T-shirts to large-scale interior decorations. It derives revenues from three segments including Connected machines, Subscriptions, and Accessories and materials. It derives maximum revenue from the Accessories and Materials segment through the sales of Cricut EasyPress, hand tools, machine replacement tools and blades, project materials such as vinyl and iron-on, and sales of a la carte digital content purchases, including fonts, images, and projects.
Executives
| Abdiel Qualified Master Fund Lp |
10 percent owner |
90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016 |
| Jason Makler |
director |
10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095 |
| Donald B. Olsen |
officer: EVP, General Counsel & Sec. |
10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095 |
| Ryan Harmer |
officer: Principal Accounting Officer |
10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095 |
| Arora Ashish |
director, 10 percent owner, officer: Chief Executive Officer |
10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095 |
| Kimball C Shill |
officer: Chief Financial Officer |
10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095 |
| Gregory Rowberry |
officer: EVP, Sales |
10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095 |
| Len Blackwell |
director |
10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095 |
| Abdiel Capital Management, Llc |
10 percent owner |
90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016 |
| Moran Colin T. |
10 percent owner |
410 PARK AVE, SUITE 930, NEW YORK NY 10022 |
| Abdiel Capital Advisors, Lp |
10 percent owner |
90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016 |
| Abdiel Capital Lp |
10 percent owner |
C/O ABDIEL CAPITAL ADVISORS, LP, 90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016 |
| Martin F Petersen |
officer: Chief Financial Officer |
5152 NORTH EDGEWOOD DRIVE, SUITE 375, PROVO UT 84604 |
| Petrus Trust Company, Lta |
10 percent owner |
3000 TURTLE CREEK BLVD., DALLAS TX 75219 |
| L.p. Hwgaa, |
10 percent owner |
3000 TURTLE CREEK BLVD, DALLAS TX 75219 |
Cricut (Cricut) Headlines
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