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Baidu Profitability Rank

: 8 (As of Sep. 2021)
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Baidu has the Profitability Rank of 8. It has a higher profitability and may stay that way.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

Baidu's Operating Margin % for the quarter that ended in Sep. 2021 was 7.23%. As of today, Baidu's Piotroski F-Score is 6.


Competitive Comparison

For the Internet Content & Information subindustry, Baidu's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

   

Baidu Profitability Rank Distribution

For the Interactive Media industry and Communication Services sector, Baidu's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Baidu's Profitability Rank falls into.



Baidu Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Baidu has the Profitability Rank of 8. It has a higher profitability and may stay that way.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Baidu's Operating Margin % for the quarter that ended in Sep. 2021 is calculated as:

Operating Margin %=Operating Income (Q: Sep. 2021 ) / Revenue (Q: Sep. 2021 )
=2781.4468968295 / 38469.049563992
=7.23 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Baidu has an F-score of 6 indicating the company's financial situation is typical for a stable company.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

Warning Sign:

Baidu Inc operating margin has been in 5-year decline. The average rate of decline per year is -11.4%.

4. Consistency of the profitability

5. Predictability Rank


Baidu Profitability Rank Related Terms

Thank you for viewing the detailed overview of Baidu's Profitability Rank provided by GuruFocus.com. Please click on the following links to see related term pages.


Baidu Business Description

Baidu logo
Industry
Comparable Companies
Address
No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Baidu is the largest Internet search engine in China with a 75% share of the search engine market in March 2021 as per Statcounter. The firm generated 68% of revenue from online marketing services and the rest from other segments in 2020. Baidu is a technology-driven company and has been investing in AI technology, such as autonomously driven cars.

Baidu Headlines

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