GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Baidu Inc (FRA:B1C) » Definitions » Revenue per Paying User (USD)

Baidu (FRA:B1C) Revenue per Paying User (USD) : 0.00 (As of . 20)


View and export this data going back to 2005. Start your Free Trial

What is Baidu Revenue per Paying User (USD)?

Revenue per Paying User (USD) is a non-GAAP metric used to assess the average revenue generated from a paying customer.

The historical rank and industry rank for Baidu's Revenue per Paying User (USD) or its related term are showing as below:

FRA:B1C's Revenue per Paying User (USD) is not ranked *
in the Interactive Media industry.
Industry Median:
* Ranked among companies with meaningful Revenue per Paying User (USD) only.

Baidu Revenue per Paying User (USD) Historical Data

The historical data trend for Baidu's Revenue per Paying User (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Baidu Revenue per Paying User (USD) Chart


Baidu  (FRA:B1C) Revenue per Paying User (USD) Calculation

Revenue per Paying User (USD) is calculated as

Revenue per Paying User (USD)=Total Revenue / Average number of paying users

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu  (FRA:B1C) Revenue per Paying User (USD) Explanation

Revenue per Paying User (USD), or Average revenue per paying user (ARPPU), is the average revenue a paying user generates during a specified time frame. The difference between ARPPU and average revenue per user (ARPU), is that ARPPU only involves active paying customers instead of the company’s entire customer base. ARPPU is used to assess the profitability garnered from each paying customer and the company’s revenue-generating capabilities. Analysts sometimes prefer ARPPU because it focuses on paying customers.

The ARPPU can be:
1. Used to compare among peer companies – a higher ARPPU is desirable.
2. Used in financial modeling and forecasting to generate revenue forecasts.
3. Used to determine the profitability and revenue generation capacity of a company if analyzed on a trended basis.

Baidu Revenue per Paying User (USD) Related Terms

Thank you for viewing the detailed overview of Baidu's Revenue per Paying User (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.

Baidu (FRA:B1C) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Baidu Inc (FRA:B1C) » Definitions » Revenue per Paying User (USD)
Comparable Companies
PINS SPOT TME SNAP DASH ZG TWLO MTCH RDDT DJT GOOGL META HKSE:00700 XAMS:PRX TSE:6098 JSE:NPN HKSE:01024 XKRX:035420 XKRX:035720 ASX:REA
Traded in Other Exchanges
BAIDF:USA BIDU:USA BIDU80:Thailand BIDU:Peru BIDUN:Mexico 09888:Hong Kong 0HL1:UK B1CB:Germany B1CB:Germany B1CB:Germany B1C:Germany B1C:Germany BIDU34:Brazil BIDU:Austria BIDU:Argentina
Address
No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Website
https://ir.baidu.com
Baidu is the largest internet search engine in China with 84% share of the search engine market in September 2021 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2022. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

Baidu (FRA:B1C) Headlines

No Headlines