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Vipshop Holdings (Vipshop Holdings) Selling and Marketing Expense : $456 Mil (TTM As of Dec. 2023)


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What is Vipshop Holdings Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Vipshop Holdings's Selling and Marketing Expense for the three months ended in Dec. 2023 was $118 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was $456 Mil.

Vipshop Holdings Selling and Marketing Expense Historical Data

The historical data trend for Vipshop Holdings's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Vipshop Holdings Selling and Marketing Expense Chart

Vipshop Holdings Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 473.92 655.16 799.02 406.12 454.08

Vipshop Holdings Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 135.41 121.45 124.63 91.75 118.09

Vipshop Holdings Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $456 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Vipshop Holdings Selling and Marketing Expense Related Terms

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Vipshop Holdings (Vipshop Holdings) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Vipshop Holdings Ltd (NYSE:VIPS) » Definitions » Selling and Marketing Expense
Comparable Companies
CHWY ETSY CART GLBE W DADA RVLV OSTK LQDT FTCH AMZN BABA PDD HKSE:03690 MELI JD CPNG SE EBAY TSE:4689
Traded in Other Exchanges
VIPS:Mexico 0LQ0:UK 1VPA:Germany 1VPA:Germany V1IP34:Brazil
Address
128 Dingxin Road, Haizhu District, Guangdong, Guangzhou, CHN, 510220
Website
https://www.vip.com
Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.