Ron Baron's Baron Growth Fund 3rd-Quarter Letter

Discussion of markets and holdings

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Oct 26, 2021
  • Baron Growth Fund gained 3.63% during the quarter.
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Dear Baron Growth Fund Shareholder:


Baron Growth Fund (the “Fund”) gained 3.63% (Institutional Shares) during the quarter ended September 30, 2021. This exceeded the Fund’s primary benchmark, the Russell 2000 Growth Index (the “Benchmark”), which declined 5.65%. The S&P 500 Index, which measures the performance of publicly traded large-cap U.S. companies, gained 0.58%. We are pleased by the Fund’s absolute and relative performance this quarter and on a year-to-date basis and that outperformance was driven by favorable stock selection.

We have always focused on investing in businesses that boast sustainable competitive advantages and are run by exceptional management teams who perpetually reinvest back into their businesses to grow and expand barriers to entry. Barriers to entry help insulate businesses from competitors and enable many to consistently raise prices. We also primarily invest in businesses that have high incremental margins on each additional product sold. To achieve this, such companies tend to sell products or services that use digital inputs, are asset light, employ high levels of automation, and have almost no exposure to commodity prices. We believe such companies benefit from a favorable spread between pricing power and cost increases, and this positions them to prosper in inflationary environments.

Small-capitalization growth stocks, as represented by the Russell 2000 Growth Index, declined approximately 5.7% in the quarter, while larger-capitalization stocks, as represented by the S&P 500 Index, finished broadly unchanged. Both indexes declined in September, and respectively sit 12.5% and 5% below highs realized during the year. We attribute the late-quarter declines to investors’ struggle to recalibrate expectations for various macroeconomic or geopolitical risks. This quarter, investors sought to extract a signal from the cacophony of noise that included surging energy prices, rising supply chain pressures, fluctuating assessments of the impact of COVID on the global economy, and mixed messaging from a chorus of Federal Reserve bankers. Add in concerns about potential contagion from China’s Evergrande and the seemingly never-ending saga in Washington and it is easy to understand why markets were volatile. This list is neither comprehensive nor unusually long this quarter, but instead represents the perpetual miasma that investors must attempt to penetrate if they trade markets.

We believe that attempts to predict what is unpredictable and invest based on those variables are unlikely to be successful, since such events are often contradictory, almost always transitory, and may already be reflected in equity prices. Instead, we focus on identifying and researching well-managed unique businesses with significant barriers to entry and compelling growth prospects, investing in them at attractive prices, and holding them for the long term. However, we do believe that inflation is a persistent and enduring feature of everyday life, regardless how it is quantified by macroeconomic metrics such as CPI or PPI or characterized by central bankers.

We have always focused on investing in businesses that boast sustainable competitive advantages, run by management teams that are perpetually investing in their businesses. Constant investment helps expand addressable markets and raises barriers to entry, which helps shield these businesses from competitors and provides pricing power. On the cost side, we have primarily invested in companies that incur high fixed costs to build their core asset and have high incremental margins on each additional product sold. To achieve this, such companies tend to sell products or services that use digital inputs, are asset light, employ high levels of automation, and have almost no exposure to commodity prices.

For example, index provider MSCI, Inc. and analytics and marketplace vendor CoStar Group, Inc. have incurred significant fixed costs to construct the proprietary data and methodologies on which their products are built. Once their core assets have been created, the companies can develop and sell new products that leverage this data without adding significant additional cost. Customer contracts and growing barriers to entry enable them to raise prices at a rate that exceeds their cost of growth, helping to drive earnings and cash flow higher. Software vendors like ANSYS, Inc. and Guidewire Software, Inc. use purely digital raw materials to build theirproducts. These digital building blocks generally benefit from deflation thanks to declining hardware costs. While this is partially offset by wage inflation paid to software developers, the aggregate growth in their cost base remains slower than the price increases they pass through. Finally, companies such as Mettler-Toledo International, Inc., Bright Horizons Family Solutions, Inc., and IDEXX Laboratories, Inc. offer such compellingproducts and services, and are so effective at constantly improving their manufacturing processes and driving operational efficiencies that they pass along price increases that comfortably exceed the growth in their costs, creating an incremental tailwind to profit growth.

Table II groups our portfolio based on our assessment of the attributes that best characterize each investment. While this does not perfectly correlate to the Global Industry Classification Standard, the industry standard nomenclature, we believe it provides added transparency into our thought process.

As demonstrated above, our investments in Financials, Core Growth, and Real/Irreplaceable Assets are in roughly equal balance, representingbetween 25% and 33% of the net assets individually and approximately 87% of the Fund’s net assets in aggregate. The remaining 13% of net assets is invested in businesses that we consider to be Disruptive Growth businesses, which we believe offer greater growth potential, albeit with modestly more risk relative to other investments. We believe this balance appropriately reflects our goal to generate superior returns over time with less risk than our benchmark.

Last quarter, we highlighted the compelling secular drivers that we believe underpin our investments in select Financials stocks. This quarter we elaborate on our investments in Core Growth businesses, which span sectors including Health Care, Industrials, and Information Technology. These businesses all target large addressable markets, are benefiting from favorable secular trends, have high barriers to entry, create recurring revenue streams, are highly profitable, and generate robust free cash flow. All have demonstrated the ability to generate consistent, compounded revenue and earnings growth over time. On average, this group has generated 10% annual revenue growth and 19% annual EPS growth over the past three years, which includes the adverse impact of COVID. We believe that all can sustain or accelerate their revenue earnings growth rates beyond our five-year investment horizon.

We view our investment in Gartner, Inc. as representative of the Core Growth cohort. Gartner is the world’s leading provider of syndicatedresearch serving end users in technology, HR, finance, sales, marketing, and legal departments. We estimate that Gartner’s addressable market exceeds $100 billon of annual recurring revenue, which is at least 25 times larger than its current research business. This provides ample runway for sustained mid-teens recurring revenue growth. Gartner has created large and growing barriers to entry through its brand, its intellectual property, and its unique positioning at the intersection of buyers, sellers, and customers. The company enjoys dramatic scale advantages in the number of analysts, number of quota-carrying salespeople, and gross margin dollars, all of which help to extend barriers to entry. Gartner’s products deliver meaningful ROIs to customers by offering on-demand access to proprietary expertise for a low annual subscription. This helps its products become deeply embedded in customer workflows, facilitating annual price increases of 3% to 6% and dollar retention rates that exceed 100%. Gartner sells its research on a subscription basis with annual contract terms and upfront cash payments, creating strong revenue visibility and a working capital tailwind. As noted previously, this business model carries high incremental gross margins due to the low marginal cost of goods sold, and an ongoing mix shift towards its Research segment. While this is obscured by aggressive sales headcount additions, persistent productivity increases should drive EBITDA margin expansion over time. Finally, Gartner is extremely cash generative, which management has deployed to make growth-enhancing acquisitions and to aggressively repurchase stock.

We have owned Gartner since 2007, when the company generated $1.0 billion in revenue and $1.15 free cash flow per share. In 2021, Gartner will generate $4.6 billion of revenue and around $11.50 of free cash flow per share. This represents an 11% CAGR in revenue and an 18% CAGR in FCF/ share over the past 14 years. We expect to see a similar growth trajectory going forward, with similarly positive stock performance.

This quarter, we funded previous private placement commitments in Velo3D, Inc. and SmartRent, Inc., which completed their de-SPACprocesses during the quarter. We also participated in the IPO of Krispy Kreme, Inc., which came public in July, and made a modest follow-oninvestment in privately held Farmers Business Network, Inc. Please see the section titled “Recent Purchases” for more information on some of these investments.

We exited modest positions in ACV Auctions Inc., Zymergen Inc. common stock, and Desktop Metal, Inc. during the quarter. We think that these sales exemplify the merits of maintaining small initial position sizes. We were initially excited by the long-term opportunities represented by these businesses. Our ongoing and iterative due diligence efforts, coupled with adverse changes in these companies’ end markets, raised issues regarding their ability to generate the financial results expected. We sold these small positions to reallocate that capital to investments that we believe offer more attractive risk-adjusted returns.

The Fund has meaningfully outperformed its Benchmark over the long term. This is principally the result of not losing money during the nine years ended December 2008, when most others did…as well as outstanding performance of our growth stock investments. Fund performance has compounded at 14.25% annually since its inception on December 31, 1994, which exceeds that of the Benchmark by 5.36% annually. While the Fund did not make much money from December 31, 1999 through December 31, 2008, a period which includes the highs of the Internet Bubble and the lows of the Financial Panic, it did generate a positive annualized return of 2.46%. Conversely, a hypothetical investment in a fund designed to track the Fund’s Benchmark would have declined in value by 4.71% on an annualized basis over the same time, while a hypothetical investment in a fund designed to track the large-cap S&P 500 Index would have declined 3.60% annualized. (Please see Table IV – Millennium Internet Bubble to Financial Panic). From the Financial Panic to the present, the Fund generated an annualized return of 17.32%, which exceeded that of its Benchmark by 1.76% annually. This represents robust absolute and relative returns across a variety of market environments, driven primarily by favorable stock selection.

We believe that the power of compounding is better demonstrated by viewing these returns in dollar terms. A hypothetical investment of $10,000 in the Fund at its inception on December 31, 1994 would be worth $352,787 at September 30, 2021. This is approximately 3.6 times greater than the $97,662 the same hypothetical investment made in a fund designed to track the Benchmark would be worth. Hypothetically, our returns were achieved with approximately 30% less volatility than the Benchmark, as represented by its beta. (Please see Tables III and IV.) We are pleased that our long-term investments in what we believe are competitively advantaged growth companies with exceptional management teams have generated attractive returns in good markets and have helped to protect capital during more challenging ones.

MSCI, Inc. (MSCI, Financial), a leading provider of investment decision support tools,contributed to performance. The company reported strong second quarter earnings results and management continued to express optimism regarding the economic and market backdrop moving forward. MSCI also enhanced its private markets capabilities with the acquisition of Real Capital Analytics. We retain long-term conviction as the company owns strong, “all weather” franchises and remains positioned to benefit from numerous secular tailwinds in the investment community.

Gartner, Inc. (IT, Financial), a provider of syndicated research, contributed to performanceafter reporting financial results that exceeded Street estimates. Growth in the company’s research business has reaccelerated to double-digit levels. Research growth is led by the company’s GBS segment, which is benefiting from a multi-year investment cycle. We expect improved revenue growth and focus on cost control to drive margin expansion and enhanced cash generation. The company’s balance sheet is in excellent shape and can support aggressive share repurchases and bolt-on acquisitions.

FactSet Research Systems, Inc. (FDS, Financial), a leading provider of investmentmanagement tools, contributed to performance. FactSet reported strong earnings and provided encouraging guidance as technology and content investments the company has been making over the past few years started to pay off with stronger growth. We retain conviction in FactSet due to the large addressable market, consistent execution on both new product development and financial results, and robust free cash flow generation.

Shares of regional casino company Penn National Gaming, Inc. (PENN, Financial) declined as investors fretted about lower market share in online sports betting, and more aggressive marketing spend from competitors in their facility-based businesses. We believe Penn’s recently announced acquisition of Score Media and Gaming, combined with its Barstool acquisition last year, should help drive customers to its betting App, enhancing its market share. Penn has a strong balance sheet with earnings growth accelerating over time.

Schrodinger, Inc. (SDGR, Financial) is a hybrid biotechnology and technology company thatuses molecular dynamics and free energy perturbations to model drug/ target interactions for both third parties and its own internal efforts. Shares fell following second quarter financial results in which the company did not raise guidance and noted that revenue was weighted toward the fourth quarter. As we focus on company fundamentals and not these types of short-term issues, we remain shareholders.

Denali Therapeutics Inc. (DNLI, Financial) is a biotechnology company developing drugs totreat neurological disorders. Shares fell after an interim update reporting mixed results from its Phase 1/2 study of a program in treating Hunter syndrome. We remain optimistic that Denali will be successful with its suite of approaches targeting the brain.


This quarter we initiated a position in additive manufacturing vendor Velo3D, Inc. (VLD, Financial). Velo produces a full-stack hardware and software solutionbased on proprietary powder bed fusion additive manufacturing technology. Its technology enables support-free production of highly complex, mission-critical metal parts.

Additive manufacturing has always promised cost-efficient design freedom, inventory reduction, part consolidation, and less waste compared to traditional manufacturing methods. Adoption has been gated by the need that parts be specifically “designed for additive” and frequently required support structures to prevent warpage, significantly reducing the purported benefits. Velo’s unique technology eliminates the need for these support structures, enabling customers to unlock the true value proposition of additive manufacturing by avoiding inefficient redesign and wasteful additional processing steps associated with supports. Velo’s products give customers in space, aviation, defense, energy and industrial markets the freedom to design and produce metal parts with complex internal features and geometries that had previously been considered impossible to produce with additive manufacturing. Customers such as SpaceX, Honeywell, and Lam Research all use Velo’s technology today, and many plan to expand the technology to additional applications.

We believe Velo is uniquely positioned to create a new market for additive manufacturing that legacy systems could not support. The high-value metal parts market today is approximately $100 billion, with additive manufacturing only holding a 2% share. We expect the market to grow to be $180 billion by 2030, of which $20 billion will be exclusively served by support-free printing capabilities. We expect Velo to accelerate product development, sales, and marketing efforts to enhance its technology leadership and penetrate additional use cases, customers, and geographies. Velo will also release its larger and faster SapphireXC printer in late 2021, which already has a strong bookings and pre-order backlog to support near-term growth targets. Customers have the option to purchase the hardware outright or to subscribe to a hardware-as-a-service model, which provides Velo with a recurring revenue stream based on its existing footprint. Finally, we believe that CEO and founder Benny Buller has built an exceptional management team.

We also participated in the IPO of Krispy Kreme, Inc. (KKD, Financial), one of the most beloved and well-known sweet treat brands in the world. Krispy Kreme operates in the large, stable, and steadily growing $650 billion global indulgence market. Indulgence foods have proven to be recession resilient, and data indicates that nearly 97% of consumers enjoy indulgences at least occasionally. We believe that Krispy Kreme’s iconic, globally recognized brand with rich history positions it well to meet this growing consumer demand.

The company operates an omni-channel model, selling doughnuts across its iconic Hot Light Theater Shops, Fresh Shops (smaller shops and kiosks), and Delivered Fresh Daily (“DFD”), where Krispy Kreme branded doughnut cabinets are placed within high traffic grocery and convenience locations. To reach consumers, they operate a Hub & Spoke model, with Hot Light Theater Shops and Doughnut Factories (hubs) providing fresh doughnuts to Fresh Shops and DFD doors (spokes). Going forward, we expect the company to grow both “Hubs” and “Spokes” to further expand its reach and ensure products are available wherever consumers choose to shop.

New management has expanded the company’s reach by launching additional products and through strategic acquisitions. Krispy Kreme launched its Branded Sweet Treats line in 2020. Products include nine different packaged, shelf-stable offerings, including a variety of Doughnut Bites and Mini Crullers that are available at a range of grocery, mass merchandise, and convenience retailers. The company also has a 74.7% interest in Insomnia Cookies, a fast-growing, digital first cookie concept that can deliver warm treats locally within 30 minutes, or next-day to more than 95% of addresses in the U.S.

We see Krispy Kreme as fitting squarely within the Core Growth category highlighted above. We believe that growth from the core doughnut business, combined with Branded Sweet Treats and Insomnia cookies will enable the company to grow revenue in the high single to low double-digit range over the long term. Additional efficiencies from scaling the hub-and-spoke model in the U.S. and leverage on recent investments in Branded Sweet Treats should lead to low to mid double-digit EBITDA growth. Finally, we expect earnings to grow even faster than EBITDA as the company generates cash flow and pays down debt.

Finally, we acquired shares of SmartRent, Inc. (SMRT, Financial), a leader in technology for residential rentals. SmartRent provides a suite of renter products including keyless entry, self-guided tours, smart parking, video intercom, package delivery, community wifi, leak detection, and temperature control management. SmartRent’s products enhance the convenience and experience for renters, while enabling property managers to increase rents by $25 to $100 per month and reduce leasing costs. SmartRent has an open-source, hardware agnostic platform allowing for ease of integration with existing hardware and property management software combined with a large and growing installer network that creates a strong moat in the retrofit market.

The company has already deployed 200,000 units to over 450,000 total users and has experienced zero churn to date. Through strategic partnerships with 15 of the top 20 institutional apartment owners, the company has a pipeline of 600,000 committed units to deploy, which represents a subset of the 3.5 million unit opportunity within its existing customer base. SmartRent charges a low recurring base monthly fee of $8/month to apartment owners. We estimate that cross-selling current products to current customers could yield a $2 billion recurring revenue stream, with additional growth generated from new customer acquisitions and new product launches. In addition, we believe there is upside potential longer term through emerging initiatives that could open several exciting adjacent growth verticals such as international and student/senior housing. Lastly, with approximately $500 million of cash, we expect M&A opportunities to layer on additional services to augment growth both to the product offering as well as monthly pricing.


We seek to invest in businesses with attractive fundamental characteristics underpinned by sustainable competitive advantages. We search for businesses that serve large addressable markets benefiting from favorable secular tailwinds. We favor business models that have high levels of recurring revenue, generate attractive incremental margins, are cash generative, and are not dependent on third-party financing. We exclusively invest with management teams that we consider exceptional and are investing in their businesses to generate long-term profitable growth.

We hold investments for the long term. As of September 30, 2021, the weighted average holding period of the portfolio was 13.7 years. This is dramatically longer than most other small-cap growth funds, which, according to Morningstar, turn over about 82% of their portfolios annually. The portfolio’s 10 largest positions have a weighted average holding period of 16.5 years, ranging from a 12.7 year investment in Bio-Techne Corporation and ANSYS, Inc., to a 24.9 year investment in Choice Hotels International, Inc. Twenty-one investments, representing 74.5% of theportfolio’s net assets, have been held for more than 10 years. Thirteen investments, representing 19.4% of the portfolio’s net assets, have been held between 5 and 10 years. A further 17 investments, representing 6.0% of the portfolio’s net assets, have been owned for less than 5 years.

We believe that Table VII and Table VIII demonstrate the merits of our long-term holding philosophy, as our longest tenured investments have continued to generate robust absolute and relative returns.

The cohort of investments that we have held for more than five years earned an annualized rate of return of 20.4% based on weighted average assets since we first purchased them, which exceeded the performance of the Fund’s Benchmark by 9.0% per year annualized. Seven of these investments have achieved annualized returns that exceeded the Benchmark by more than 10% per year, including four that have achieved annualized returns that exceeded the Benchmark by more than 15% per year and two that have exceeded the benchmark by more than 20% annually. The subset of this cohort that we have held for more than 10 years has compounded at a similar 19.8% and exceeded the benchmark by 8.9% annualized.

The cohort of investments that we have held for less than five years has returned 35.6% annually based on weighted average assets since our initial purchase and exceeded the Benchmark by 19.7% annualized. Nine of these investments have achieved annualized returns that exceeded the Benchmark by more than 10% per year, including five that have achieved annualized returns that exceeded the Benchmark by more than 20% per year.

Portfolio Holdings

As of September 30, 2021, Baron Growth Fund had 51 investments. The top 10 holdings represented 55.9% of the Fund’s net assets. All were small-cap businesses at the time of purchase and have become top 10 positions mostly through stock appreciation. Our holdings in these stocks have increased by an average of 19.0 times since our initial investment and have exceeded the Benchmark by an average of 8.2% annually. We believe all our positions offer significant further appreciation potential individually, and that the Fund’s diversification offers potentially better-than-market returns with less risk than the market as measured by beta. Note that diversification cannot guarantee a profit or protect against loss.

We only purchase small-cap companies. Since we hold investments for the long term, we have a significant percentage of assets invested in securities that have appreciated beyond their market capitalizations at the time of purchase. Baron Growth Fund’s median market cap is $6.7 billion and its weighted average market cap is $20.7 billion. This compares to Morningstar’s U.S. market cap breakpoints for small- and mid-cap funds of $7.0 billion and $37.5 billion, respectively, as of September 30, 2021. Baron Growth Fund’s top 10 holdings represent 55.9% of the Fund’s assets under management. These investments have increased in value significantly since we purchased their shares. They have also significantly outperformed their Benchmark principally because their businesses have grown faster than companies in their Benchmark index…. which we expect to continue.

Thank you for joining us as fellow shareholders in Baron Growth Fund. We are appreciative of the confidence you have shown in us, and we will continue to work hard to justify that confidence.


Ronald Baron, CEO and Lead Portfolio Manager

Neal Rosenberg, Co-Portfolio Manager

The discussions of the companies herein are not intended as advice to any person regarding the advisability of investing in any particular security. The views expressed in this report reflect those of the respective portfolio managers only through the end of the period stated in this report. The portfolio manager’s views are not intended as recommendations or investment advice to any person reading this report and are subject to change at any time based on market and other conditions and Baron has no obligation to update them.

This report does not constitute an offer to sell or a solicitation of any offer to buy securities of Baron Growth Fund by anyone in any jurisdiction where it would be unlawful under the laws of that jurisdiction to make such offer or solicitation.


I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours. Click for the complete disclosure