AdTheorent Holding Company Inc Fireside Chat Hosted by Water Tower Research Transcript
Well, good afternoon investors. I am John Roy, Managing Director here at Water Tower Research. I am very pleased today to have Jim Lawson, the CEO of AdTheorent. So, Jim for those who don't necessarily know you or AdTheorent, maybe a little bit of background will help, maybe some color on you and what are AdTheorent's value props?
Great. Thanks John. It's good to be here again. As a reminder, I'm Jim Lawson, the CEO of AdTheorent. I appreciate the opportunity to give you an update and tell you about some of our strategic initiatives in 2023.
To give everyone a quick refresher, AdTheorent is a programmatic demand-side platform, or DSP, which uses advanced machine learning and data science to execute high-performing digital ad campaigns across the so-called open Internet. And by the open Internet, I mean all of the Internet properties outside of the walled gardens like Meta and Twitter, which are platforms that advertise to users
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