Planet Fitness Inc at JPMorgan Gaming, Lodging, Restaurant & Leisure Forum Transcript
Okay. Welcome back, everybody. It's John Ivankoe. It's great to have Planet Fitness in my coverage. As many people ask about why a restaurant analyst and food service distribution analyst covers Planet Fitness. And quite frankly, there is a little bit of a long story about it, but I think what's most important and relevant at this point is, this is a very high-return franchise model. And a franchise model that really is about not just providing excellent service for an excellent value for its customers, but very importantly, developing a system of which franchisees can run their gyms well, using a relatively labor-light model, to grow relatively quickly in a number of different types of site locations and providing value-added services to its franchisees, not just through equipment sales, but increasingly through digital and customer insights that is allowing the Planet Fitness brand to really become a national powerhouse in the last couple of years since this company has come public and even before that.
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