The Boston Beer Company, Inc. at Barclays Global Consumer Staples Conference Transcript
Okay. We're going to get started. It is always such a treat to close out our conference with Chairman, Founder, and Brewer, CEO, Jim Koch of Boston Beer. It's also a treat to have him pour a beer for me because not many people get to have that opportunity of a truly professionally poured beer. So thank you again so much for joining us at the conference. It's always such a highlight.
Questions & Answers
So Jim, over the last year or two, you've increasingly described Boston Beer less as a beer company and more as a participant in what you've described as the fourth category. And you've been talking about the fourth category for a long time with more and more time dedicated to Beyond Beer. So how do you define the company you're trying to build over the next decade, and what would success look like from here?
Well, let's see. When I think about that, I kind of -- I
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