Freshpet Inc at Stifel Cross Sector Insight Conference (Virtual) Transcript
Great. Well, good morning, everyone, and welcome to day three of Stifel's Virtual Cross Sector Insight Conference. I am Mark Astrachan, Stifel's household, personal care and broadline retail analyst.
We are delighted to have with us the management of Freshpet this morning. We have CEO, Billy Cyr; COO, President and Co-Founder, Scott Morris; and CFO, Heather Pomerantz. Thank you all for joining us.
Happy to be here.
Thank you.
Questions & Answers
Great. Well we are going to just jump into Q&A. (Conference Instructions) So obviously a lot of exciting news that is out and about the last couple of days. I think before jumping in, maybe we'll start with bigger picture here from an e-commerce standpoint.
So your household penetration target is 11 million, up from 8 million, which you raised
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