Q1 2026 Hellofresh SE Earnings Call Transcript
Ladies and gentlemen, welcome to the HelloFresh SE Q1 2026 results. (Operator Instructions)
Let me now turn the floor over to your host, Dominik Richter, CEO of HelloFresh.
Good morning, ladies and gentlemen. Thank you for joining our Q1 2026 earnings call. Before my colleague, Fabien, takes you through our detailed financials, I want to spend a few minutes addressing our current standing, the progress we achieved and [what's in order about our future].
To be direct, we are in the midst of a deliberate transformation of the business. This process involves clear [trading] which are visible in our reported results today, but constitute a conscious choice to allow the business to be set up for long-term success.
Over the past year, we've fundamentally overhauled our customer acquisition strategy, marketing spend and product proposition. We've made the conscious choice to walk away from unprofitable volume, tightened our marketing [ROI] thresholds
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