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Associated British Foods PLC Investor Briefing on Primark's Sustainability Strategy Transcript
Hello, everyone, and thank you for joining our ESG Investor Briefing focused on Primark and its sustainability strategy. I hope everyone saw the announcement of the Primark Cares program earlier this week. The team you'll hear from today has been hard at work developing that program for almost 2 years. They'll provide you with detailed insights into the thinking behind the company's approach.
I hope they will persuade you of the scale of our ambition in making more sustainable fashion affordable for all. And I hope you will get a sense of our excitement about the opportunity that Primark Cares presents to engage a new generation of consumers who are passionate about planet and people and to lead the transformation of the industry as a whole.
Let me give you some context from the ABF Group perspective. If you joined us for our first ESG Investor event in early March, you'll remember we said we look forward to a deeper level of engagement with all of you as we continue to integrate ESG factors into the ABF
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