Preliminary Q4 2023 On The Beach Group PLC Analyst Webinar Transcript
Welcome to the 2023 results of On the Beach. I'm Shaun Morton, CEO of the company, and I'm joined by John Wormald, the CFO. I will start with some highlights from the year, that we've had a very, very good year. It's been our best summer ever, delivering TTV of nearly GBP1.1 billion, which is 26% more than last year, with an increase in passenger numbers over the summer of 13%. Sales continued to grow in long haul and premium holidays, which we set out as our key expansion areas last year. Long haul sales up 74% and five star sales up 32%.
This was our second year of offering perks to our customers, including free lounge and fast track. This gave us a communicable point of difference versus our competitors, acts as an acquisition tool for new customers, and a retention tool for existing customers. The direct result that we've seen is a higher purchase intent, improved customer satisfaction, and an increased likelihood to rebook. This proposition is supported by our market-leading access to quality hotel product, ensuring we secure the best rates for
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