Medifast Inc at ICR Conference Transcript
Good afternoon, everyone, and welcome back from lunch. Next up, we have Medifast. And here to present today is CEO, Dan Chard.
(presentation)
Good afternoon. It's great to be with you this afternoon. What you just saw was a reel of our PR campaigns that have taken place in the 12 -- in the past 12-plus months. Why this is important is not just because it's part of our brand-building campaign, but this is also what our coaches throughout the country and Asia are using to [share] the OPTAVIA message.
So for those of you who are new to our story, I'll be sharing with you a little bit about who Medifast is, what we do, what we've been doing for the last 3 years, which is a period of time when we have changed our model, focused completely on coaches, and then lastly, talk about what our plans for growth are.
So first of all, Medifast at a glance. So if you think about the company, historically, we've been a company that's focused on 4 different channels. At the beginning
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